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    1. Mentioned In 30 Articles

    2. How Meetings Drive Growth in Cities — Meetings Innovation Report

      Explore skift.com (Mar 1 2017)

      How Meetings Drive Growth in Cities — Meetings Innovation Report ...lization of meetings. Download at Creative Group The CMO in a State of Perpetual Evolution: Deloitte’s recent CMO Academy conference was themed around “The Evolving Role of the CMO,” where chief marketers are required to... (Read Full Article)

      Mentions:   Las Vegas   CMO

    3. 3 Trends That Will Disrupt the Meetings and Events Industry in 2017

      Explore skift.com (Jan 4 2017)

      3 Trends That Will Disrupt the Meetings and Events Industry in 2017 ..., if you will, together — that’s really pretty potent.” In this Skift post from last summer, Sanjay Dholakia, CMO at Marketo, summed up the growing value of meetings, evolving from live business events to live brand mark... (Read Full Article)

      Mentions:   Boston   MIT   Las Vegas

    4. Eventprofs Share: 8 Trends in #SocialMedia and #EventMarketing

      Explore Event Manager Blog (Jan 3 2017)

      Eventprofs Share: 8 Trends in #SocialMedia and #EventMarketing ...there, derived greatly from social media, but there’s still a disconnect in how they use it. Karin Wahlström, CMO at MeetApp sees the next few years bringing an increased use of real-time intelligence. She thinks event p... (Read Full Article)

      Mentions:   CMO

    5. Redefining the Value of Business Events — Meetings Innovation Report

      Explore skift.com (Dec 21 2016)

      Redefining the Value of Business Events — Meetings Innovation Report ...are now in the customer experience business. “Use of data married with customer insight is key.” Read more at CMO The Power of a Shared Experience: Q&A with Peter McGrath: The ex-Disney Imagineering executive, who recent... (Read Full Article)

      Mentions:   Las Vegas   CMO

    6. Using Technology at Events in 2017

      Explore cvent.com (Dec 14 2016)

      Using Technology at Events in 2017 ...gement Study. They’ll look at how meeting planners, event marketers, experiential teams, event producers, and CMO’s are using technology across their entire event ecosystem. From pre-event to on-site to post-event, hear ... (Read Full Article)

      Mentions:   CMO

    7. Is Brand Valuation Really Valuable to B2B CMOs?

      Explore Branding Magazine (Nov 21 2016)

      Is Brand Valuation Really Valuable to B2B CMOs? ...on around marketing spend and programs, you say, “Great!” – and you move on to the next problem. If I, as the CMO, am seeing that my marketing activity is driving sales and I can compare my different activities, and unde... (Read Full Article)

      Mentions:   MIT   CMO   Branding Magazine

    8. Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption

      Explore skift.com (Nov 2 2016)

      Event Technology Impacts Every Aspect of Meetings But Needs Wider Adoption ...se that’s what the attendees wanted, so the purpose really wasn’t to gather data necessarily,” said Emily He, CMO of DoubleDutch, a mobile app and event analytics company. “It was really to care for the attendees to give... (Read Full Article)

      Mentions:   Global Business Travel Association   CMO   Gbta

    9. Six Practical Steps to Greater B2B CMO Impact

      Explore Branding Magazine (Sep 14 2016)

      Six Practical Steps to Greater B2B CMO Impact ...ks down traditional silos that prevent organizations from optimizing their efforts. As Nigrelli sees it, “The CMO is ultimately the organizational storyteller and as such has license – in a way that no one else does – to... (Read Full Article)

      Mentions:   CMO

    10. What's Next for Cvent and Meetings Following Its $1.65 Billion Acquisition? - Skift

      Explore skift.com (Apr 25 2016)

      What's Next for Cvent and Meetings Following Its $1.65 Billion Acquisition? - Skift ...s specifically? We didn’t used to talk to CMOs. We used to speak to travel, procurement, event types, but the CMO is now spending as much or more on technology than the CIO.” So what does that look like? How is Cvent pla... (Read Full Article)

      Mentions:   CIO   Alhi   CMO

    11. Essentials for a Branding Career: Branding Roundtable #20

      Explore Branding Magazine (Apr 5 2016)

      Essentials for a Branding Career: Branding Roundtable #20 ... Design Bridge Phillip Raskin, Professor, Mendoza College of Business at University of Notre Dame, and former CMO of Morgan Stanley Beyond a wealth of practical advice, you’ll also discover the first question you need to... (Read Full Article)

      Mentions:   CMO

    12. Event Marketing Campaign Finder Info - Event Marketer

      Explore Event Marketer (Mar 4 2016)

      Event Marketing Campaign Finder Info - Event Marketer ...ed access to a growing database of more than 1,000 best-in-class case studies for your brainstorming session, CMO pitch, team meeting and more. Search, filter and download case studies by brand, category of business, typ... (Read Full Article)

      Mentions:   CMO

    13. Lessons in Leadership from The Top-Rising, Most Powerful Brands

      Explore Branding Magazine (Nov 9 2015)

      Lessons in Leadership from The Top-Rising, Most Powerful Brands ...ire strong leadership. Understanding the impact of brand-building and marketing investments is the job of the CMO. Doing this today is as complex as ever – and increasingly, it requires new skills, especially in the digi... (Read Full Article)

      Mentions:   CMO

    14. FreemanXP Expands Special Events Group, Names Richard Toscano as VP

      Explore exhibitoronline.com (Sep 3 2015)

      ...werful ways, which is why Freeman has expanded and strengthened this category,” said Chris Cavanaugh, EVP and CMO of Freeman. “People want to share, learn from each other, and experience amazing things together. Special ... (Read Full Article)

      Mentions:   CMO

    15. Branding Offline: Traditional Ways

      Explore Branding Magazine (Aug 31 2015)

      Branding Offline: Traditional Ways ... Traditional marketing is not dying – it’s dead! Sergio Zyman, CMO of the Coca-Cola Company, 1999. It is true, traditional way of advertisement is on its death bed, and we are rapidly getting online on a globa... (Read Full Article)

      Mentions:   Boston   CMO

    16. Bizzabo offers new services as event-planning business heats up - The Times of Israel

      Explore The Times of Israel (May 22 2015)

      Bizzabo offers new services as event-planning business heats up - The Times of Israel ...around event participants.” The website builder is “a crucial component of our event success platform,” says CMO and cofounder, Alon Alroy. “Event organizers deserve a toolkit that allows for the ultimate event-planning... (Read Full Article)

      Mentions:   CMO

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