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    1. Why Chobani is Counting on Experiential to Grow its Business

      Why Chobani is Counting on Experiential to Grow its Business

      Peter McGuinness has a lot on his plate—and we’re not just talking about the savory yogurt he’s enjoying at New York City’s Chobani Cafe.

      The Chobani chief marketing officer just wrapped up a campaign for Simply 100 and is about to launch an effort for Flip, his fastest-growing SKU. A new line of Greek yogurt dips debuted this spring, and Greek yogurt drinks are slated for a fall launch.

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    2. Seven Ways the Industry’s Tech Conferences are Modernizing the B-to-B Experience

      Seven Ways the Industry’s Tech Conferences are Modernizing the B-to-B Experience

      When it comes to business meetings and events, it just doesn’t get any bigger than the technology conference. As some of the longest-running shows in the event industry, these super events occupy the largest footprints, attract the most number of attendees, have the deepest budgets and deliver the largest ROI.

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    3. Women in Events: How to Thrive in the World of Sports Sponsorships

      Women in Events: How to Thrive in the World of Sports Sponsorships

      Michelle Donovan, Head of Events at LG

      In business, politics and yes, even sports, women have proven they can play with the big boys. They have the know-how and the technical skills to run companies. They race cars and coach athletic teams. Heck, a woman may even run the country some day soon. And, when it comes to sports marketing and sponsorship activations, women have earned their seat at the decision-making table, too.

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    4. Budweiser Marks its Inaugural Sponsorship at SXSWi with 4D Immersive Reality

      Budweiser Marks its Inaugural Sponsorship at SXSWi with 4D Immersive Reality

      People don’t usually associate Budweiser with the world of high-tech. More often, images of cool guys, hot girls and adorable puppies and Clydesdales come to mind. But the Budweiser Beer Garage at South By Southwest Interactive changed all that for attendees who stopped by the space at Ironwood Hall on 7th Street in downtown Austin where they got a taste of the technology behind the brand, including a 4D multisensory immersive reality experience.

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      Mentions: Chicago
    5. Eight Strategies for Leveraging Virtual Reality at Events

      Eight Strategies for Leveraging Virtual Reality at Events

      The November release of the Samsung Gear VR marked the beginning of what is bound to be a wave of consumer-friendly virtual reality devices made available to the public—especially with its (relatively) affordable $99 price tag. But event marketers capitalized on VR well before it hit the mainstream. The Facebook-owned Oculus Rift headset has led the way for many brands, helping to create more engaging consumer experiences and reinvigorate how content is delivered.

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    6. Three Event Strategies that Leverage Live Theater

      Three Event Strategies that Leverage Live Theater

      There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And in the age of second screens (and more) event marketers are leveraging tactics like live theater to offer something decidedly analog with the two-for-one thrill of seeing a “show” on top of a product demo.

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    7. Winners Announced: 2015 Experience Design Awards

      Winners Announced: 2015 Experience Design Awards

      The best designs of the year have been named. We’ve got the hot list right here, as the editors of Event Marketer magazine have unveiled the winners of the 2015 Experience Design Awards.

      The EDAs recognize the best event and branded environments among this industry’s top experience designers and innovators, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across the industry.

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    8. Six Tips for Making Event Content More Instagrammable

      Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact. Brands need to know which social platforms are in vogue and how to use them to their advantage.

      According to a Forrester study from 2014, Instagram posts from top brands generated a per-follower engagement rate of 4.21 percent—58 times more engagement per follower than Facebook, and 120 times more than Twitter.

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      Mentions: Las Vegas
    9. Five Ways to Transform a Single Event into a Buzz-Generating Viral Sensation

      Five Ways to Transform a Single Event into a Buzz-Generating Viral Sensation

      What do Hero Cat, Psy’s “Gangnam Style,” and a make-out session during the 2011 Vancouver riots, the picture of which was one of the three most published photos in the world that year, have in common? Each of the scenarios went viral, earning billions of views. But as Ben Kaplan, ceo of PR Hacker explains, it wasn’t necessarily because of the stories in and of themselves.

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    10. EventTech 2015: Everything You Missed on Day Three

      EventTech 2015: Everything You Missed on Day Three

      Okay, so there weren’t as many runners at the 6:30 5K Team EventTech run as there were on Tuesday, but hats off to the nine that got up and out for a chance to tour a different course through downtown Las Vegas.

      The show took off at 9:00 sharp and the day’s Learning Labs filled up quickly offering a full roster of topics ranging from beacons and geofencing technologies, to particle photons, to the internet of things and beyond.

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    11. Eight Ways to Use Shipping Containers in Experiential Programs

      Eight Ways to Use Shipping Containers in Experiential Programs

      Shipping containers and pods. They’ve evolved from offering an “industrial cool” look to versatile, reusable, customizable and often ADA accessible, experiences. They’re stackable and attach to each other, they fold up in inclement weather. They travel well and can’t be affected by the wind like tents can. And as you’ll see in this pictorial, scores of brands have found uses for them. Here, a look at eight activations.

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      Mentions: Gillette
    12. How Live Events are Increasing Readership and Revenue for Traditional Publishers

      How Live Events are Increasing Readership and Revenue for Traditional Publishers

      Publishers have long embraced events as a way to bring their magazines to life. New York has sponsored its New York Taste event for 17 years. Its annual weddings event has been on the calendar for 15 years and counting. Woman’s Day in May held its 12th annual Red Dress Awards. Time and Fortune have traditionally sponsored conferences around the globe. Then there is the Essence Festival (see our coverage on pg.

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    13. Three Trends Shaping the Evolution of Green Meetings and Events

      Three Trends Shaping the Evolution of Green Meetings and Events

      There was a time when “going green” simply meant eliminating paper waste, recycling and shutting off lights. While that is still true today, the definition has expanded greatly. Event industry leaders are taking a holistic approach to the issue, looking at sustainability in terms of the whole life cycle of an event and the trickle-down effect shifts in thinking can have on the entire event footprint, the local economy and the world.

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      Mentions: Host Committee
    14. The Event Marketer’s Guide to Launch Events

      Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top brand communications experts break down the world of launch events into the four most common audience types—journalists, employees, dealers/franchisees and consumers—and then offer deep dives into how to motivate each sector, including:

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    15. The Changing Role of Event Marketing and What it Means to Women

      The Changing Role of Event Marketing and What it Means to Women

      There was a time when event marketers were considered glorified party planners. Heck, you planned your daughter’s wedding. You’re qualified to organize your company’s annual shareholder meeting, correct?

      That may have been the case a few decades ago, but as experiential marketing has proven its value in terms of ROI, lead generation and boosting the bottom line, the role of experiential marketer has evolved as well.

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    16. Three Ways to Transform Your Brand Ambassadors into Authentic Advocates

      Three Ways to Transform Your Brand Ambassadors into Authentic Advocates

      Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes to recite a brand’s story. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely invested in the brands they represent. They need to live the brand lifestyle pre-event, during the activation and post-event.

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    73-96 of 389 « 1 2 3 4 5 6 7 ... 15 16 17 »
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