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    1. Amplifying the Event Experience: Increasing Reach, Driving Shareability

      Amplifying the Event Experience: Increasing Reach, Driving Shareability

      The latest events are built as powerful platforms for reaching attendees on site, plus many others who may be miles away. In this episode of EM All Access, we discuss using social media as an amplifier, post-event extensions and activating attendee networks.

      The post Amplifying the Event Experience: Increasing Reach, Driving Shareability appeared first on Event Marketer.

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    2. Fab 50 2016: Making the Most of Partnerships

      Fab 50 2016: Making the Most of Partnerships

      Each year, our Fab 50 program provides a list of the top fabricators serving the event and trade show industry in an effort to simplify the exhibit partner selection process. This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including a look at strategic partnerships.

      As event marketers know, great events are the product of great partnerships. Here, the Fab 50 weigh in on how you can make the most of yours.

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    3. Three Tips for Turning Your Art-Inspired Activation into a Thing of Beauty

      Three Tips for Turning Your Art-Inspired Activation into a Thing of Beauty

      Art is long and life is short, so the saying goes, and it couldn’t be truer when it comes to event marketing. In an industry that thrives on creating lasting impressions, an art-inspired activation has the power to leave your audience with life-long memories. From community projects to high-tech installations, many brands are using the approach to elevate their events. To help set poetry in motion, we offer three tips for turning your activation into a work of art.

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    4. Cisco’s Senior Director of Global Events Shares Her Thoughts on Sponsoring Rio

      In a year when many sponsors scaled back activations or pulled the plug entirely, Cisco, which has been doing business with the Brazilians for more than 20 years, stayed the course at the 2016 Summer Olympics in Rio. The technology giant left behind a legacy that will endure long after the last athletes packed up their bags and headed home.

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      Mentions: Chicago
    5. The Changing Consumer Event Audience

      The Changing Consumer Event Audience

      Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.

      The post The Changing Consumer Event Audience appeared first on Event Marketer.

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    6. Event Planning and Strategy: Stronger, More Effective Experiences

      Event Planning and Strategy: Stronger, More Effective Experiences

      2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.

      The post Event Planning and Strategy: Stronger, More Effective Experiences appeared first on Event Marketer.

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    7. All in the Family: Three Tips for Activating Kid-Friendly Events

      All in the Family: Three Tips for Activating Kid-Friendly Events

      When it comes to catering to family-friendly audiences, some say that the need to appeal to a more wholesome crowd can be limiting. We beg differ. Whether your company caters to kids or you’re simply targeting a family-oriented demo, we’re here to help you trade those craft cocktails for chocolate milk without missing a beat. Here, three tips for activating kid-friendly events.

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    8. Special Report: Women in Events 2016

      Special Report: Women in Events 2016

      Our annual Women in Events dialogue continues this year with another impressive panel of female executives sharing their perspectives on everything from breaking through the glass ceiling (including some great ideas on the art of salary negotiation), to cultivating confidence at work and taking on the biggest challenge of them all: striking a work-life balance.

      The post Special Report: Women in Events 2016 appeared first on Event Marketer.

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    9. Live Streaming for Events: Four Ways to Make the Most of It

      Live Streaming for Events: Four Ways to Make the Most of It

      As live streaming picks up steam, event marketers continue to gain insight on how to perfect their use of the emerging technology. Regardless of which service is utilized, executing a seamless streaming experience is vital to any brand looking to benefit from it. To get the scoop on some best practices, we tapped Andrew Kabakoff, vp-marketing at Sunoco, which used Facebook Live to capture footage of its presence at a recent NASCAR race in Daytona Beach, FL (Team Epic handled).

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    10. Fab 50 Case Studies: Inside Six Inspiring Installations

      Fab 50 Case Studies: Inside Six Inspiring Installations

      In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth look at some of the most intriguing exhibit case studies of the year.

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      Mentions: Chicago
    11. What a Live Event Will Look, Sound and Feel Like in 2021

      What a Live Event Will Look, Sound and Feel Like in 2021

      So much has changed in events in five years, and so much will change in five more. In celebration of its fifth year, Proscenium is looking forward five years at the speed in which events are evolving today, offering a forecast into what event technology, audience expectations and experience design will look like 2021.

      Check it out now: Event 2021

      The post What a Live Event Will Look, Sound and Feel Like in 2021 appeared first on Event Marketer.

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    12. Special Report: The 2016 Ex Awards

      Special Report: The 2016 Ex Awards

      If James Corden were to do an opening montage for this year’s Ex Awards, he’d have no shortage of killer material to work with.

      From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, to the otherworldly “glamping” experience for Opel dealers erected on an arid desert landscape in Spain, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards ...

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      Mentions: Grammys
    13. Four Strategies for Turning Influencer Events into Share-Worthy Adventures

      Four Strategies for Turning Influencer Events into Share-Worthy Adventures

      Engaging influencers through live experiences is quickly becoming one of the smartest ways to augment a brand message, but not all influencer events are created equal. Some generate an explosion of content while others fizzle out without offering much in the way of amplification.

      Here are four recent influencer event strategies that leveraged the spirit of adventure to turn well-connected attendees into virtual content factories.

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    14. Five Reasons to Rent Your Event Furniture

      Five Reasons to Rent Your Event Furniture

      Your company is working on a huge program for an important event client and you need furnishings for conference lounges, education areas and the meeting itself. Furnishings compliment the overall design, reinforce the theme, and communicate your brand message, so they must be included in the overall event. You’ve got a decent budget, and it needs to cover a lot of areas, from food and beverage to décor.

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      Mentions: CORT
    15. Experiential In… Nashville

      Experiential In… Nashville

      Traveling on business? Have a half-day to yourself? In this series, we explore popular event destinations and mine our sources for lesser-known sites of inspiration, from unbelievable food and beverage adventures to immersive entertainment to, as you’ll see below… luxurious restrooms. Consider it a dose of professional development for the experience builder.

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    16. Why the ‘Event Technologist’ is one of the Industry’s Fastest-Growing Roles

      Why the ‘Event Technologist’ is one of the Industry’s Fastest-Growing Roles

      In the advertising world, technologists are co-leading creative teams and offering expertise as developers and “digital storytellers.” In events, technologists’ roles are running deeper. While they used to remain behind the scenes managing the network or the app, today they have a front-row seat, collecting and interpreting analytics, live wiring experiential touchpoints and inventing experiences, too.

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