Event Discoveries

Chrysler’s Integrated Event Program Drives Consumers into Dealerships

NBC leverages eco-friendly events to promote Green Week Sonia Andresson-Nolasco

Walmart.com Launches a Nationwide Tour

Event Marketer magazine unveils finalists in world’s largest recognition program for experiential marketing

Merck Hits the Streets to Sample hydraSense

Trojan and Reese’s bring a new brand of innovation to CES Sandra O’Loughlin

A guide to engaging commuters in busy airports and train stations Sonia Andresson-Nolasco

GEICO Signs Five-Year Deal with NASCAR

Raisinets Star at OK! Oscar Party

Charlie the Tuna Celebrates in Times Square

The auto industry’s aftermarket brands show consumers how to pimp their rides at SEMA 2010

Auto brands turn the interactive touch screen kiosk into an attention-grabbing call to action Kenneth Briodagh

There was only one thing missing at some of the best consumer experiences at the show—technology Kenneth Briodagh

Mercedes-Benz Takes Fashion Week Sponsorship Beyond the Tents

Ride-and-drive programs go into overdrive Kenneth Briodagh

One of the original auto brands is driving full speed ahead with new cars, new target markets and a portfolio of events that accelerate every stop in the purchase funnel Sandra O’Loughlin

AT&T Campaign Supports Black History Month

Diet Coke Tackles Heart Disease with Capture the Flag

GMC Revs Up Fans with Super Bowl Experiences

The latest hybrid experience is coming to a town near you Sonia Andresson-Nolasco

Away from Lincoln Center, unofficial sponsors ride Fashion Week’s fancy coattails Kenneth Briodagh

AmEx cardmembers enjoy a bird’s-eye view at Fashion Week Kaylee Hultgren

Mercedes-Benz Fashion Week makes Lincoln Center its new home Kaylee Hultgren

Fox Searchlight Insurance Agency Pops Up at Sundance