Activision’s second Call of Duty XP convention gave fans physical experiences with digital games, on top of a live tournament and hands-on play.
It’s one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community. That they’re too young to have an impact on the market. And then there’s that pesky little over-arching belief: that gaming is, quite simply, a hobby.(Read Full Article)
From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of new and cutting-edge event technologies. In this installation, we take a look at the burgeoning smart badge market.(Read Full Article)
Most of the industry’s events take place within a handful of venue settings—places like convention centers, sports arenas and pop-up stores. But every now and then a brand throws its attendees for a loop by selecting an offbeat location that turns the standard activation on its head. If you’re looking for fresh ways to energize your experiences, a change of scenery might be just the ticket. Here’s a look at five brands that leveraged unique (and relevant) locations to engage attendees.(Read Full Article)
Fasten your seatbelts, friends. This year will be full of disruptions for the event marketing industry. At least that’s the message Michael Dominguez, chief sales officer at MGM Resorts International, delivered to attendees in his keynote address at the 5th Annual Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in Philadelphia.(Read Full Article)
Building emotional connections with event attendees has always been at the heart of experiential marketing, but until recently, finding a way to quantify those feelings has been a challenge. Now, as the fields of biometrics and wearable technology continue to advance, event marketers are equipped with the tools they need to gain insight on how attendees respond to their products and experiences.(Read Full Article)
Erin Keating, Head of Events
Like the gleaming metal exhibit on the floor at CES that wowed attendees with its sleek ribbed exterior and sleeker space-age interior. Or the launch events for the A3 targeting young urban consumers with night test-drives. Or the dealer events in unexpected places spanning Alcatraz and Miami’s Wynwood district. Or—well, you get the point. From the auto shows to ski mountains to the new Major League Soccer sponsorship, few brands have as much action… as Audi.(Read Full Article)
Live events have a lot of moving parts, making it easy to get caught up in planning logistics and experience building without prioritizing one of the most critical components of any event: safety.
Enter: the Event Safety Alliance, an organization dedicated to promoting “life safety first” in event production and execution. The Alliance’s third annual Event Safety Summit, held Nov. 29-Dec. 1 in Lititz, PA, was brimming with insights on best practices.(Read Full Article)
Parades are a lively and creative tactic American Express leverages to reveal what it stands for.
When the rainbow flag was raised in 2011 in celebration of the Marriage Equality Act, it marked a critical shift in the way Americans perceive the lesbian, gay, bisexual, transgender and questioning (LGBTQ) community. And brands didn’t waste any time incorporating the spirit of acceptance into their event marketing strategies.(Read Full Article)
Twitter Commons served as an oasis away from the busy show floor.
For many companies, CES is strictly a forum for a technological show and tell. But for others, the world’s largest trade show is an opportunity to demonstrate who their brand is and where it’s headed. At this year’s event, held Jan. 5-8 in Las Vegas, Twitter took the latter approach—and ran with it.(Read Full Article)
Every Olympics seems to have its fair share of controversy and this summer’s Games in Rio was no different. From the country’s political climate and its economic woes, to the pollution and the Zika virus, for some fans, athletes and sponsors, it was reason enough to stay home, pass on participating and scale back. Others, however, forged ahead, looking for adventure, world records and a return on their investment. Those who stayed the course? They were happy they did.(Read Full Article)
The 3% Conference has evolved from a small gathering of a few hundred, to a year-round community of thousands.
According to multiple studies, female consumers control about 85 percent of the buying decisions in America, yet women represent just three percent of creative directors in the $33 billion advertising industry. It was a disconnect that for years had troubled Kat Gordon, a creative director herself who five years ago channeled her frustration into an event called The 3% Conference.(Read Full Article)
Moments functions as a curated slideshow of sorts, showcasing a collection of tweets related to specific events or topics.
As storytelling continues to serve as a critical component of most event marketing strategies, social media is helping to guide the digital conversation. The “Stories” features available on both Snapchat and Instagram have become powerful engagement tools that offer a compelling way to tap into a brand’s culture, values and character.(Read Full Article)
Harry Potter: The Exhibition is packed with as many teaching moments as it is moments of pure entertainment.
Since it first opened its doors in 2009, Harry Potter: The Exhibition has immersed more than four million fans into the world of J.K. Rowling’s iconic character. The exhibition, which opened in Chicago and is on view at Palais 2 of the Brussels Expo in Belgium, recently announced its extension until 2020, bringing millions more people into its magical, mystical fold.(Read Full Article)
From Chief Inspiration Officer to Creative Technologist to… Wizard of Light Bulb Moments, job titles across the event marketing industry have evolved to better represent the kind of tech savvy and innovative thinking required for this fast-moving industry.(Read Full Article)
Marie Claire last spring connected 100 women in business on the East Coast with 100 women in business on the West Coast for “Power Trip.” The 36-hour conference designed with the “badass girl boss” and busy woman in mind didn’t waste a moment—including the six-hour plane ride.(Read Full Article)
You don’t have to be an X Games contestant to find adrenaline-pumping, heart racing activities to sink your teeth into these days. Events built for thrill seekers continue to crop up as companies explore new ways to not only connect with more adventurous consumers, but leverage those experiences to boost brand awareness.(Read Full Article)
It’s no secret that producing proprietary events and platforms takes a lot of time, energy and resources. You can’t farm out the work when your brand is running the show. But as many companies can attest to, the investment almost always pays dividends. With no competition for share of mind and greater opportunities to make personal connections with consumers, the engagements are deeper and more impactful. Following are four tips for owning your next event.(Read Full Article)
More than 150 attendees joined us for a final “super session” featuring Chris Tillman, Google’s program manager-event technology, in the campus to close out EventTech.
At EventTech, we’re all about finishing strong. After a filling breakfast of fresh muffins and bagels, yogurts, fruit and on-demand hot coffee, sessions kicked off promptly at 9, and went straight through lunch.(Read Full Article)
More than 40 sessions took place in the campus over the course of the day Tuesday at EventTech.
Attendees looking to ease their minds and bodies into EventTech on the second day of the show kicked off their day at 6:30 with either a 5K run to see some Vegas sites, or sun salutations with morning yoga.3 Things to Consider for On-Demand Programs: (Read Full Article)
TechTours guided attendees through various technology solutions in the campus during the opening reception.
With a little extra je ne sais quoi, EventTech 2016 began bright and early at 8:15 Monday morning in Las Vegas for 28 attendees who embarked on a spectacular morning hike in Rainbow Gardens, which surround Lava Butte between Vegas and Lake Mead. Fun fact: exposed rocks in the region date back more than 1 billion years. Inspiration? Check. Active, un-forced networking? And check.(Read Full Article)
To position itself at the forefront of the real estate space and, perhaps, recruit some top talent, Century 21 Real Estate created Agents of the Future, a b-to-b event that invites top real estate professionals (from any and all companies) to network and learn about the future of the business. Two events, which included special speakers, food and drinks, and interactives, took place in Camarillo, CA, and Boston, with two more slated for the coming year.(Read Full Article)
The latest events are built as powerful platforms for reaching attendees on site, plus many others who may be miles away. In this episode of EM All Access, we discuss using social media as an amplifier, post-event extensions and activating attendee networks.
The post Amplifying the Event Experience: Increasing Reach, Driving Shareability appeared first on Event Marketer.(Read Full Article)
The event was capped with a performance by world renowned tap dancer Savion Glover.
LG on Oct. 6 launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves.(Read Full Article)
Each year, our Fab 50 program provides a list of the top fabricators serving the event and trade show industry in an effort to simplify the exhibit partner selection process. This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including a look at strategic partnerships.
As event marketers know, great events are the product of great partnerships. Here, the Fab 50 weigh in on how you can make the most of yours.(Read Full Article)