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    1. How to make your in-house event team more valuable to your clients

      How to make your in-house event team more valuable to your clients

      You lead an in-house team of meeting planners and you’ve just been given staggering news: Your company’s CFO has announced they are spinning off the event department in 90 days.

      In three months, your event team will be a separate business and will no longer be guaranteed to get the company’s event work, which will now be put out to bid. Your group will have to compete with other event agencies if it wants the business.

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    2. Google Event Search and how you can harness its power for event marketing

      Google Event Search and how you can harness its power for event marketing

      In May 2017 Google unveiled Event Search for the U.S. market. It is the search giant’s latest product which aims to shorten the path between clicking the “search” button and setting eyes on the desired information.

      Google Event Search puts every event company on notice. The shorter search sequence means more convenience for the user, but it also comes with additional work for event marketing professionals.

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    3. Utilizing the outdoors to benefit your meeting

      Utilizing the outdoors to benefit your meeting

      Meeting planners are always looking for new ways to create an environment that fosters lasting impressions. I’ve noticed an uptick of meeting planners bringing their groups outdoors to enjoy nature, and have seen how this can help the overall success of an event. By encouraging attendees to get out of the traditional boardroom, meeting planners can find easy and fun ways to engage their group and create a setting that builds lasting connections among your attendees.

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    4. 5 Event Planning Traditions That Will Always Be In Style

      Are you interested in educating yourself on some of the best traditions in event planning so that you can improve your approach? A lot of event planners have their own style, but sticking to a proven formula is a good recipe for success.

      With that thought in mind, here are some of the top event planning traditions you should be aware of for your next project.

      1. Provide great food

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    5. Soft targets: 8 steps to protect participants

      Soft targets: 8 steps to protect participants

      It started with the Bastille Day attack in Nice almost a year ago. Eighty-four people were killed when a driver deliberately drove his truck into the crowd of revelers. Ten children were killed that day. This was not the first attack of this nature. In 1981 and 1983, there were similar incidents in Beirut. However, since the Nice Attack, there have been similar incidents at Ohio State University as well as in Berlin, Jerusalem, the United Kingdom (Westminster) and Stockholm.

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    6. Planning experiential meetings your attendees will never forget

      Planning experiential meetings your attendees will never forget

      In today’s evolving meeting environment, planners are opting to provide a more experience-driven program for their attendees.

      By coordinating energizing group activities to facilitate connections, or incorporating the scenic outdoors to create a memorable event, planners are using distinctive experiences to ensure the success of their meetings and create a lasting impact for their attendees.

      Planners should consider several elements when coordinating an experience-driven meeting for their group.

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    7. Top tools for audience engagement

      Top tools for audience engagement

      If you’d asked me late last year to identify the big event technology trends of 2017, you’d probably have gotten an answer similar to what a lot of other folks were writing about on their websites and in their magazines: big data, artificial intelligence, virtual reality (VR) and augmented reality—and maybe drones thrown in for good measure. So far, however, the No. 1 thing people have approached me about this year is regarding audience interaction.

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    8. Long-term career options for meeting planners

      Long-term career options for meeting planners

      Where will you be in your career within the next five years? 10 years? 15 years?

      In short, what kind of career track are you on?

      These are hefty questions when you consider that most of us who fall into this industry fall in love with it, too.

      It’s easy to get entangled with the logistics of the daily grind and the meeting industry can be a fickle mistress when it comes to career moves. There aren’t a lot of such options, but the good news is that there are more than you think.

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    9. Do you need armed security at your event?

      Do you need armed security at your event?

      “As a first step, planners should anticipate whether any of their attendees may bring firearms notwithstanding a ban,” says Joshua Grimes, Esq., of Philadelphia-based Grimes Law Offices. “If it’s possible that they might do so, the planner should engage event security to offer to check the firearm at the door. An attendee who refuses to leave his firearm at home or check it, when it is prohibited from bringing the weapon to the meeting, should be banned from attending.”

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    10. 6 reasons for eventprofs to buzz over to beBee

      6 reasons for eventprofs to buzz over to beBee

      LinkedIn, Twitter, and, to a lesser extent, Facebook, have had thriving communities for meeting and event industry professionals. Event professionals who are active on these platforms have made great connections and engaged in some interesting peer-to-peer interactions over the years.

      So is there room for another platform? While beBee seems to be a well-kept secret among eventprofs, it’s picking up steam in other industries.

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      Mentions: LinkedIn
    11. Current career challenges for planners

      Current career challenges for planners

      Pssst. Wanna know the BEST KEPT SECRET in our industry as it relates to careers?

      OK, here it is: The meeting industry is one of the most metric-driven sectors ever.

      So what?

      This has amazing applications for your career.

      The “how” part is actually pretty cool: By keeping track of your meeting/sales/marketing/etc. objectives, you provide a demonstrable track record of your performance to goal. And that is exactly what employers love to hear about.

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    12. 5 ways to motivate your team with recognition-rich meetings

      5 ways to motivate your team with recognition-rich meetings

      Like some of our favorite superheroes who wore masks to avoid the spotlight, some of your best in-house talent are doing great work behind the scenes. Recognizing their efforts out of the spotlight is one of the best ways to keep your team motivated, as they chase those business wins both big and small! Ultimately, it’s all about building a culture of recognition in the workplace.

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    13. 9 Ways To Drive Media Interest For Your Event

      9 Ways To Drive Media Interest For Your Event

      Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become a big celebration for the local business community and a new product presentation will be an important industry event. Media, often called the fourth estate, can be responsible for tens of thousands of people talking about your business.

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    14. The art and science of marketing strategy

      The art and science of marketing strategy

      Marketing a company or marketing an event — the principles are the same: Start with the objectives in mind, and only then develop your tactical plan. This may sound like absurdly obvious advice, but many organizations focus only on tactics for their event marketing, with only the tiniest attention to the strategy behind the tactics. The results are mixed, because no tactic in and of itself is “bad,” so they work marvelously in some situations and bomb horribly in others.

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    15. 6 Approaches To Viral Marketing For Planners

      6 Approaches To Viral Marketing For Planners

      Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals.

      Big brands avoid a cookie-cutter approach and invest heavily in research to ensure that viral marketing campaigns resonate with their target market.

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