LinkedIn, Twitter, and, to a lesser extent, Facebook, have had thriving communities for meeting and event industry professionals. Event professionals who are active on these platforms have made great connections and engaged in some interesting peer-to-peer interactions over the years.
So is there room for another platform? While beBee seems to be a well-kept secret among eventprofs, it’s picking up steam in other industries.(Read Full Article)
Pssst. Wanna know the BEST KEPT SECRET in our industry as it relates to careers?
OK, here it is: The meeting industry is one of the most metric-driven sectors ever.
This has amazing applications for your career.
The “how” part is actually pretty cool: By keeping track of your meeting/sales/marketing/etc. objectives, you provide a demonstrable track record of your performance to goal. And that is exactly what employers love to hear about.(Read Full Article)
There has certainly been a lot of buzz about virtual reality and many have predicted that it will soon be one of the hottest trends in the events industry. We set out in search of real-world examples of how virtual reality is currently being used. Despite the hype, virtual reality use is still quite limited in our industry. Here is a quick round-up of what we discovered.(Read Full Article)
Like some of our favorite superheroes who wore masks to avoid the spotlight, some of your best in-house talent are doing great work behind the scenes. Recognizing their efforts out of the spotlight is one of the best ways to keep your team motivated, as they chase those business wins both big and small! Ultimately, it’s all about building a culture of recognition in the workplace.(Read Full Article)
Many companies are especially budget conscious nowadays. Yet, many organizations continue to make event planning mistakes that explode their budgets.
Here are six common event planning mistakes that can negatively impact your budgets…and tips on how to avoid them.(Read Full Article)
Publicity can dramatically change any event, whether a team-building exercise, presentation or quarterly meeting. With media support, corporate training can easily be transformed into a social occasion. A company’s anniversary will become a big celebration for the local business community and a new product presentation will be an important industry event. Media, often called the fourth estate, can be responsible for tens of thousands of people talking about your business.(Read Full Article)
Marketing a company or marketing an event — the principles are the same: Start with the objectives in mind, and only then develop your tactical plan. This may sound like absurdly obvious advice, but many organizations focus only on tactics for their event marketing, with only the tiniest attention to the strategy behind the tactics. The results are mixed, because no tactic in and of itself is “bad,” so they work marvelously in some situations and bomb horribly in others.(Read Full Article)
Winter is coming. Dr. Kevin Kloesel, university meteorologist, Oklahoma University, emphasizes the importance of now-casting rather than forecasting when it comes to emergency planning. “You can’t wait until the last minute. Seconds matter,” he says.(Read Full Article)
Event planners who want to add the “wow” factor to conference, corporate event, meeting and event marketing can find inspiration from viral marketing campaigns. Viral marketing engages audiences in unexpected ways and creates a buzz to encourage people to share their experiences with others. Here are six takeaways for event professionals.
Big brands avoid a cookie-cutter approach and invest heavily in research to ensure that viral marketing campaigns resonate with their target market.(Read Full Article)
If they aren’t carefully designed, well planned and smoothly executed, hybrid events can face the same pitfalls as face-to-face events. A series of talking heads with no interaction between participants just doesn’t cut it in the real or virtual worlds.
Here are some tips to ensure that your hybrid event does not turn into a “snoozefest.”(Read Full Article)
What does the meeting room of the future look like? During IMEX America in Las Vegas, the German Convention Bureau (GCB) unveiled as a toolkit its insights into what it calls the Future Meeting Room—part of its Future Meetings Space program.(CC) danielle_blue (Read Full Article)
Great meeting planners always have the best interests of their attendees at heart. However, many fall short of creating a truly memorable experience by leaving attendees hanging at the end of the day (no Halloween pun intended). Often, event attendees are not local and don’t have anything to do at night after the event wraps up. This void can be particularly noticeable for events held in cities that can’t rely on their tourist attractions to entertain guests.(Read Full Article)
Orlando. Paris. Nice. Every new safety and security incident is a wake-up call for meeting and event professionals. The bottom line is that events and venues can be vulnerable. Wherever large crowds congregate can be tempting targets for terrorists or “lone wolves” with psychiatric problems. Even false alarms can send crowds into a panic.
In case you think this isn’t relevant to the types of events you plan and venues you use, consider these headlines–and this is nothing new:(Read Full Article)
Whether you’re an independent meeting planner or an event planner working for a large organization, eventually it happens to everyone–your event marketing efforts just aren’t paying off. When this happens, sometimes the only option is to pull the plug and cancel the event. However, by staying alert and taking action earlier, some events and event marketing efforts can be salvaged.
Here’s how.(Read Full Article)
With IMEX America coming up (Oct. 18-20), meeting planners that have participated in the event’s hosted buyer programs share best practices and other essential advice so you can make the most of your time there.
“You have to put in the work before the trade show—that means when you get there, you’re going to get ROI on your time, as opposed to wandering like a lost lamb in the wilderness,” warns industry veteran Marguerite Florsham, president of Strategy US Meeting & Incentive Travel Specialists.
“First of all, you’ve got to know what your objectives are—what are ...(Read Full Article)
Plan Your Meetings and MPI have been recognized in multiple categories for the 2016 Azbee awards, presented by the American Society of Business Publication Editors (ASBPE). The Azbee awards program is one of the most prestigious competition for business-to-business, trade and association publications…so we’re proud, sure, but really pleased to see that the work we do to present meeting and event professionals with original, thought-provoking content is clearly evident even from those outside of the industry—that’s worth a smile, right?
Without further ado, details of the latest haul
The Meeting Professional
Rich Luna (director of publishing ...(Read Full Article)
It may sound laughable now, but one day soon you may be sitting next to Pepper the robot during a customer service workshop.
Michael Dominguez, senior vice president and chief sales officer at MGM Resorts International, had the pleasure of meeting Pepper and says there’s definitely a use for this type of technology to improve efficiencies in the industry.Pepper the robot at the 28th Tokyo International Film Festival opening ceremony. (CC) Dick Thomas Johnson (CC) Yuichi Sakuraba (Read Full Article)
The No. 1 problem meeting planners have today is getting hoteliers to respond to their requests for proposal (RFPs).
Several factors are at play, but suppliers who convened at our roundtables at PYM LIVE events in Atlanta, Chicago, San Francisco and Austin cited three main reasons why salespeople either respond or relegate your RFP to the junk pile.(Read Full Article)
On an ongoing basis, Plan Your Meetings holds industry-challenges-and-solutions roundtables to give planners and suppliers a chance to talk honestly (and anonymously) about their challenges and brainstorm about potential solutions. The No. 1 challenge cited by your peers from New York to San Francisco was 3 reasons why your RFP goes unanswered, but planner-supplier relationships, AV management and safety were also key. But let’s not ignore the fastest way to save time and money.(Read Full Article)
As new overtime labor laws go into effect in 2017, there is a shakeup on the horizon for the meeting industry.
Many conferences and conventions consider themselves a “destination event.” Destination events are held in a desirable host-city and piggyback on a holiday, weekend or school vacation schedule. These events are a way for meeting planners to attract more attendees to their events, and for corporate attendees to leverage the travel support they receive to get to the event.(Read Full Article)
For some time now, there has been a lot of discussion on social media channels about the effectiveness of business-to-business (B2B) social media marketing. The key question has been: Can the results that have been generated through business-to-consumer marketing (B2C) be replicated when marketing to businesses? The answer to this question is far more complex than anticipated: It depends.(Read Full Article)
Gretchen Gallagher was working for a large animal rescue organization in Florida as the director of philanthropy when they raided an unethical breeder on a farm in Tennessee and saved more than 400 animals. Hundreds of people lined up to adopt them and Gallagher listened to their compelling stories about how adopting an emotionally and physically challenged dog was helping the people who adopted them heal as well.(Read Full Article)
The rules of association engagement are changing. If you want your local chapter to thrive, think about decentralizing control.
“Millennials want small portions of volunteerism; They don’t want to commit to being on the board for a year,” says Karen Fogle, CMP, CTA, TDM, a veteran association member and sales manager of association and corporate markets for Visit Plano (Texas), a convention and visitors bureau.(Read Full Article)
LinkedIn is literally the king of business networking sites—at least until something better comes along.
Ask any recruiter about LinkedIn, and they will likely groan about the rapid proliferation of fake profiles that have been rampaging through the site of late.
Unfortunately, nothing else HAS come along, so back to LinkedIn recruiters go.
As a user, you need to be on your toes in order to be as optimized as possible within this site so you can be found.(Read Full Article)