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    1. Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

      Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

      In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.

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