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    1. Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer

      Engage at Every Stage: Using Mobile Relationship Marketing (MRM) to Put More Interaction in the Hands of the Customer

      This report examines how industries ensure continuous customer touch and interaction, sustained support and service, closer and more dependent connectivity, as well as greater insight and intimacy. Detailed in the full report are best practices of early winners in mobile and executive perspectives from Anheuser-Busch InBev, Beam Global, Caesars Entertainment, Coca-Cola Company, Earthbound Farm, Eastman Kodak, Four Seasons Hotels & Resorts, JP Morgan Chase, Nascar, Royal Caribbean Cruises, Sony Entertainment Television, Turner Entertainment Networks Asia, Unilever, Virgin America, and Wyndham Hotel Group. Request Free!

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    2. Strategic Vision & Scrum: Looking Beyond The Next Sprint

      Strategic Vision & Scrum: Looking Beyond The Next Sprint

      When organizations adopt an agile approach like Scrum to product development oftentimes there is so much focus on the iterative nature of agile development that long range vision and strategic product design can get lost. In fact, it is critical that projects include long term product vision from the start, and that the iterations are designed to specifically support that vision. This long range planning should include elements such as user experience and user centered design and to ensure that the result is one that delights the users and at the same time, maximizes an organization's return on investment ...

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    3. The Curious Case for Mid-Market Retail Transformation

      The Curious Case for Mid-Market Retail Transformation

      Mid-Market retail needs a new, innovative, and transformational approach to manage their stores and cross-channel business so they can offer customers a seamless experience during the entire customer experience lifecycle. This report will unravel short- and long-term business, strategic, and technology implications for Mid-Market retailers compared to the best practices of Best-in-Class retailers. This report will also discuss the role of new strategies and solutions that are shaping current and future customer and business objectives in the Mid-Market.Request Free!

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    4. Workforce Management: The Key to Retail Customer Service

      Workforce Management: The Key to Retail Customer Service

      As a lingering recession continues to take its toll on the retail industry, companies are focusing on consumer-centric strategies to enhance customer engagement. One critical enabler of this customer-focused strategy is the integration of digital solutions, a move that allows retailers to stay on the cutting edge and meet consumer expectations. Based on data collected between August and October 2012, Aberdeen surveyed 91 retailers to assess the factors that are shaping enterprises' WFM decisions and how new solutions are streamlining workforce operations and improving customer relationships.Request Free!

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    5. Fixing the Top 5 Compliance and Security Challenges in Hospitality

      Fixing the Top 5 Compliance and Security Challenges in Hospitality

      The number one technology issue faced by hospitality businesses today - including hotels, restaurants and retail stores -- is compliance with the Payment Card Industry Data Security Standards (PCI DSS). This paper focuses on the top five compliance and security challenges hospitality businesses experience when it comes to PCI compliance. Gain actionable information on how to best address these challenges and better secure your business… and maintain the trust of your customers.Request Free!

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    6. Retail in the Cloud: Keeping Shoppers in the Store

      Retail in the Cloud: Keeping Shoppers in the Store

      With consumers increasingly turning to ecommerce and web-to-store shopping, brick-and-mortar stores utilizing cloud technology to ensure their associates have the right information at the right moment will have an edge on their competition. When in-store associates can match competitor's prices, show the latest catalogue at a touch or create a unique shopping experience for top shoppers, they're keeping mobile-savvy customers happy. But collaboration benefits don't stop there. With cloud applications, a retailer can keep inventory more visible and reliable, work with its advertising agency to build a campaign, and share up-to-the-minute information with all of its stakeholders ...

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    7. Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management

      Strategic Meetings Management: A Handbook of Emerging Strategies for the Next Generation of Meetings and Events Management
      The contemporary meetings and events management program has undergone a radical evolution. Management of modern corporate events now requires a multi-faceted series of tactics, including a shift to engagement management, reliance on social media and mobile solutions, and the utilization of key technology offerings to gain critical intelligence as a means of improving the value of meetings and events.Request Free!
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    8. The Complete Guide to Log and Event Management

      Everybody has logs and that means that everybody ultimately will have to deal with them--if only because many regulatory mandates prescribe that. In this white paper, Dr. Anton Chuvakin will analyze the relationship between SIEM and log management, focusing not only on the technical differences and different uses for these technologies, but also on architecting their joint deployments.Request Free!
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    9. Guide to Successful Event Marketing

      Guide to Successful Event Marketing
      Your display is the “first impression” that many potential customers will have of your company --as the saying goes, you only get one chance to make sure this initial impression is a positive one. This guide will help you choose the best trade show display for your business while providing you with free price quotes from several Trade Show Display companies by phone/e-mail.Request Free!
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    10. Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels

      Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels
      Customer channel preferences are constantly evolving, from the way they interact with brands to the channels that they shop through. According to the May 2011 Multi-Channel Retail Marketing report, the top pressure felt by retail and consumer markets organizations in regards to their multi-channel marketing strategies was a dramatic shift in the way consumers want to marketed to. As a result, retail and consumer markets organizations need to constantly evolve their marketing strategies to remain relevant in the eyes of the consumer. As new digital channels emerge, retailers need to explore new ways to reach the right customer with the ...
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    11. The Instant Survivor: Right Ways to Respond When Things Go Wrong

      Corporate crisis management expert Jim Moorhead draws on his personal experience and includes many heartbreaking examples from survivors of a range of calamities. He covers people who've made it through divorce, cancer and drug addiction. As a second theme, though it might be a small stretch, he cites useful experiences from companies faced with corporate emergencies like product recalls and public relations disasters. getAbstract recommends this practical guidebook to a wide audience: employees facing personal trials, HR managers and line managers supervising workers in crises, and executives facing corporate problems.In this summary you will learn:How to apply ...
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    12. Best-in-Class Strategies to Overcome the Disconnected Customer Experience

      Best-in-Class Strategies to Overcome the Disconnected Customer Experience
      According to the January 2012 Omni-Channel Retail Experience report, leading retail and consumer markets organizations are making the move to align the brand, align their product offerings, and align their marketing messages to achieve a uniform customer experience across all channels. While these organizations are focused on how to align the experience across channels, there is still a significant gap facing consumers. This gap goes beyond the alignment and integration of business processes and technologies; it comes down to a fundamental disconnect on the part of organizations to fully understand the importance of a connected experience. Between February and March ...
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    13. Environment, Health and Safety: Going Beyond Compliance

      Environment, Health and Safety: Going Beyond Compliance
      The need to ensure compliance with Environment, Health and Safety (EH&S) regulations and concern over the risk of an adverse event is driving an increasing number of manufacturers to reevaluate their EH&S program. Indeed, companies that are not able to comply with EH&S mandates in an effective fashion are at risk of losing their competitive advantage. In Aberdeen's third annual study on EH&S, they will be providing a roadmap to an effective EH&S initiative within an organization, and supporting technology solutions that can help organizations get on track towards not only being in compliance ...
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    25-41 of 41 « 1 2
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