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    1. Cystic Fibrosis Foundation Gala Gets New After-Party, Ramps Up Social Media Marketing [CHICAGO]

      Cystic Fibrosis Foundation Gala Gets New After-Party, Ramps Up Social Media Marketing [CHICAGO]
      The Fairmont Hotels and Resorts' Grand Chefs Gala and Jean Banchet Awards for Culinary Excellence took place at the hotel on Friday night. The event benefited the Cystic Fibrosis Foundation. While the black-tie function stuck to some elements from previous years—for example, a cocktail hour offering tasting stations from dozens of local restaurants—"we made many changes for this year's gala," said foundation associate executive director Amy Patterson. Among the shake-ups was a new after-party. After the award presentation and three-course dinner, the party offered a live band, multiple dessert stations, and drinks stirred up by mixologists from ...
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    2. Surf Hut Sets Scene for American Eagle\'s Summer Preview [new York]

      Two weeks ahead of New York Fashion Week's showings, American Eagle Outfitters gathered local fashion editors for a preview of its summer 2011 collection. The breakfast presentation on January 26, which didn't seem to suffer a shortage of guests despite the day's snowstorm, showcased more than 100 items from its American Eagle, Aerie, 77kids, and little77 collections in the showroom space above its 34th Street store. To help style the space, the retailer tapped freelance design consultant Scott de la Cruz of DLC Creative, who used driftwood, blown glass, surfboards, and draped fabric to fashion a suitably ...
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    3. Museum of Science Gala Gets Six Buffets, Lollipop Garden [CHICAGO]

      Museum of Science Gala Gets Six Buffets, Lollipop Garden [CHICAGO]
      Food was in no short supply at the Museum of Science and Industry's Black Creativity gala on Saturday night. Celebrating the 40-year anniversary of the Black Creativity program, which honors African American culture, heritage, and scientific achievements, the 700-guest affair offered a strolling buffet with six stations. Mary Krinock, the museum's director of strategic initiatives, oversaw the planning process with Octavia Hooks, manager of community affairs. After replacing the gala's traditional sit-down dinner with a strolling buffet last year, planners decided to stick with the new format. "It just worked, and we got a lot of positive ...
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      Mentions: Chicago Museum
    4. Partnerships Cut Costs, Raise Excitement at AdBall [TORONTO]

      Stacey Farber, event manager at the Institute  of Communications Agencies, faced a challenge in planning Thursday night's AdBall, the culminating event of the third annual Toronto Advertising Week. The night needed to be a suitably sophisticated, 620-person party to close out the weeklong series of ad industry events. But it also had to be within the budget of the nonprofit institute, which runs Ad Week. To do so, Farber leveraged some creative and financial help from industry participants and sponsors, including local restaurants and beverage suppliers like Steam Whistle Brewery. The second annual event, held at Maison Mercer, featured ...
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    5. Art Los Angeles Contemporary Brings First Pop-Up Cafe for Showgoers [los Angeles]

      Art Los Angeles Contemporary, which began Thursday night and ran through the weekend at Barker Hangar, opened its first-ever pop-up café on site. The eatery, known as Forage (after the restaurant in Silver Lake's Sunset Junction), operated in tandem with the fair to serve collectors, exhibitors, and visitors from around the world. The restaurant's seasonal menu pays homage to the local climate, and sources locally grown foods from both farmers and backyard gardeners. At the fair, Forage chef and owner Jason Kim offered exclusive selections commissioned specifically for the café, available only at the event. An on-site kitchen ...
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      Mentions: Century City
    6. Spot 5750: Hollywood Sports-Viewing Venue for 1,000 [los Angeles]

      Has the approach of the Super Bowl and March Madness got you looking for viewing-appropriate venues? Spot 5750 recently opened in Hollywood, offering food service, a pool hall, and a sports bar over 25,000 square feet. The entire venue is available for buyout on two floors, separately or combined, with a total capacity of 1,000. On the second floor, the venue's ELXR Lounge is a private area with a dance floor, plush seating, a patio, private V.I.P. sections with entertainment centers, and bottle service. ELXR alone has room for 400. 
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    7. Sepia Set to Expand With Private Event Space  [CHICAGO]

      West Loop restaurant Sepia, which opened in 2007, will unveil a private dining space in late spring. The space will host seated lunches and dinners for 80 and cocktail receptions for 180. Set to overtake a neighboring building that formerly housed the Maria Pinto boutique, the new venue has gray bamboo flooring, high ceilings, and walls etched with an antiqued metallic design.
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    8. Washington Business Journal Party Adds New Layout, More Sponsor Activations [washington]

      The Washington Business Journal hosted its 14th annual Book of Lists party for more than 1,000 C.E.O.s and business professionals on Thursday night, celebrating a year’s worth of the top Washington-area executives highlighted in the publication's monthly lists. Traditionally held in a different venue each year, the event returned to the National Building Museum for the second year with a new layout and additional sponsor activations. “We’ve learned that our sponsors look for more activations and more ways to engage their audience, and the museum has the space,” said consulting event coordinator Mike ...
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      Mentions: Metro Drape Kings
    9. Backlit Zigzag Ceiling Treatment Pops at SAG Awards\' Luxe Gala [los Angeles]

      Backlit Zigzag Ceiling Treatment Pops at SAG Awards\' Luxe Gala [los Angeles]
      Following the SAG Awards dinner ceremony at the Shrine, guests moved to the traditionally lavish after-party just steps away Sunday night. The SAG Gala, hosted by People magazine and the Entertainment Industry Foundation, took over a sprawling, 100-foot-long tent. Time Inc.'s Cyd Wilson oversaw the event, which Event Eleven produced again this year, liaising with SAG Awards producer Kathy Connell and award committee members. The event was all about light and texture. Rich chocolate-brown walls were offset by louvered walls adorned in mirrored Plexiglas. The room was lit from within in such a way as to provide sparkling reflections ...
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    10. SAG Awards Draw First Sponsors for Luxe Greenroom [los Angeles]

      SAG Awards Draw First Sponsors for Luxe Greenroom [los Angeles]
      As award season continues to roll, the 17th annual Screen Actors Guild Awards ceremony was simulcast live Sunday night on TNT and TBS from the Shrine Exposition Center. The annual show reinvented itself—as it continually and effectively does—with a couple of brand-new touches. For one, the awards' luxe backstage greenroom was backed by sponsors for the first time, including Fendi Casa, which provided the furnishings and accessories, and the House of Graff, which displayed diamonds. As with all SAG Awards marketing partnerships, both brands also made donations to the SAG Foundation. Event supervisor Andrea Wyn Schall of A ...
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    11. Australia\'s Indigenous Terrain Lends Inspiration to Gala Decor [los Angeles]

      Australia Week’s "G’Day USA" black-tie gala took over the Hollywood Palladium on January 22, marking the culmination of Australia Week's Los Angeles festivities, and honoring high-profile Australians in the U.S. entertainment industry for their contributions to promoting their home country here. The week's event director, Barb Held, contracted Sequoia Productions for the eight consecutive year to produce and design the gala, which included dinner, an award ceremony, and entertainment. The palette for the event's decor was based on the indigenous colors of Australia's natural environment of oranges, reds, and browns, with rust and ...
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    12. Disney Dream: Disney\'s Newest Ship, With Meeting Space and Loads of Grown-Up Amenities [ORLANDO]

      Disney Dream: Disney\'s Newest Ship, With Meeting Space and Loads of Grown-Up Amenities [ORLANDO]
      Disney Cruise Line’s newest and most luxurious ship, the Disney Dream, is now sailing out of Port Canaveral. The massive 130,000-ton ship is a floating hotel/entertainment/dining/meeting facility appropriate for small conferences or corporate incentive trips. It sails three- to five-night itineraries to the Bahamas.   Disney Dream has several event spaces, including the Walt Disney and Buena Vista theaters, which can hold 1,340 and 400, respectively. Both venues are suitable for keynotes and other presentations since they offer extensive audiovisual capabilities. At night, the Walt Disney Theatre hosts the ship's Broadway-style shows, and the ...
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    13. Award Season Trend: Gift Suites Move Focus From Swag to Branded Experiences [los Angeles]

      Award Season Trend: Gift Suites Move Focus From Swag to Branded Experiences [los Angeles]
      Once upon a time—about a decade ago—it was a fresh marketing idea to bring brands and celebrities together for press-generating, free-stuff bonanzas known as "gifting suites.” But flash forward to the 2011 award season, and the novelty of that concept has flown—swag alone doesn’t draw the desired star wattage and media attention anymore. Now hosts are using suites as fully immersive environments to educate their guests, and are transforming ordinary hotel function spaces into on-brand, pop-up environments appropriate for award season and celebrity glitter, making a visit feel experiential and comfortable rather than just conspicuously grabby ...
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    14. Atlantic City: 6 Nightclubs for Events [new York]

      Atlantic City continues to grow its nightlife options in hopes of attracting a young cash-spending crowd, as well as events, from New York and Philadelphia. Here's a look at six spots: 1. The 2008 expansion of Harrah’s Atlantic City added the Pool, a massive bar and entertainment site that thrust the resort to the forefront of the club scene. As a result, Harrah’s introduced an adjacent space in 2010. Known as the Loft, the $1 million addition overlooks the main club and can be used for receptions as well as meetings for as many as 100.
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    15. New World Center: Designed by Frank Gehry, Concert Hall Offers Event Space, Outdoor Projection Screen [MIAMI/SOUTH Florida]

      The $160 million New World Center off Lincoln Road celebrated its official opening Tuesday night with an invitation-only party and performance by the New World Symphony. But the striking Frank Gehry-designed facility is more than just the new home of the symphony—it is also a multifunctional event space offering several venues and advanced technology.   The main, 30,000-square-foot performance hall has 14 distinct configurations of the stage and seating for 756 people. Nearly one-third of the seats retract to offer flat-floor and cabaret-style seating options. Visitors enter the hall from its center, by the stage, which provides a 360-degree ...
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      Mentions: Miami
    16. Museum Event Provides Education for Children and Visibility for Partner I.B.M. [MIAMI/SOUTH Florida]

      Museum Event Provides Education for Children and Visibility for Partner I.B.M. [MIAMI/SOUTH Florida]
      For the third year in a row, I.B.M. partnered with the Museum of Discovery and Science in Fort Lauderdale for its "Design Squad: Built It Challenge" on Saturday and Sunday. The company said its involvement serves two purposes: to get children excited about careers in engineering and to give the company exposure in the area. “South Florida doesn’t have a lot of visibility like other parts of the country where we have headquarters located,” said Samine Jernigan, an I.B.M. manager who oversees the museum partnership. “We used to have a bigger physical presence, but now ...
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      Mentions: Fort Lauderdale
    17. \"Big Night\" Benefit Channels the Big Easy at Convention Center [BOSTON]

      \"Big Night\" Benefit Channels the Big Easy at Convention Center [BOSTON]
      The 1,000 guests in feathered and beaded garb at Saturday’s "Big Night 12" benefit braved the cold and headed to the Big Easy—kind of. Corinthian Events turned the Boston Convention and Exhibition Center into a New Orleans-themed Mardi Gras party to benefit Big Brothers Big Sisters of Massachusetts Bay with costumes, 10-foot masquerade masks, 12-foot jester mannequins, body-painted performers, and live music from the the Goonies and Michael Franti and Spearhead, brought in by Lordly & Dame. The eight-hour party, Big Brother Big Sister’s largest annual fund-raiser, has pulled in nearly $20 million since its inception. “Everything ...
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    18. Skeletons, Gadflies Accent Dali Museum\'s Public Opening Party [ORLANDO]

      The art of Salvador Dali came to life Saturday night at Sueños de Dali, the final event—and the only one open to the public—in a series of grand opening celebrations for the new Dali Museum in St. Petersburg. More than 800 people purchased $111 tickets to attend the party, inspired by Dali’s dreams (sueños, in Spanish) and filled with interpretations of the Spanish artist’s surreal works.   “We wanted to have a party that Dali himself would have enjoyed and approved of,” said Jody Morelli, president of the museum’s guild, which hosted the celebration and fund-raiser.
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    19. Oscars Flank Stage for Early-Morning Academy Awards Press Conference [los Angeles]

      Hollywood is known for its early risers, who flood the Runyon Canyon trails and local Starbucks as the sun comes up. But this day each year starts especially early: Today, more than 400 members of the international media attended the 5:38 a.m. PST press conference to hear the nominations for the 83rd Academy Awards. Nominations for 10 of the 24 Oscar categories—which unsurprisingly recognized movies like The Social Network, Black Swan, and The King's Speech—were announced live by Academy of Motion Picture Arts and Sciences president Tom Sherak and Oscar winner Mo'Nique. Mo'Nique ...
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    20. Eden: Syndicate Hospitality\'s New Hollywood Nightspot With Room for 450 [los Angeles]

      Created by nightclub vet David Judaken with partner Tony Daly and designer Gulla Jonsdottir, Syndicate Hospitality Group’s newest venue, Eden, had its grand opening earlier this month in Hollywood. It occupies a former Syndicate space, which has undergone a complete renovation. The 5,000-square-foot space has room for 450. At Eden, a mirrored vestibule leads to an outdoor area complete with mature trees, and the patio bar is adorned with a 10-foot diameter sculptured teak-root back bar.
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    21. Atlantic City: 3 Performance Halls for Large-Scale Meetings [new York]

      As big on concerts as it is on gambling, this town has some of the state’s best-equipped facilities. Take advantage of these popular performance sites for meetings or presentations. 1. Imax Theatre at the Tropicana The Tropicana Casino & Resort boasts the only cinema in town, an Imax theater that opened in 2004. With reception facilities, audiovisual and multimedia equipment, and a 70- by 50-foot screen, the 300-seat Imax Theatre at the Tropicana is offered for corporate and nonprofit meetings and presentations as well as private screenings.
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    22. Syfy Promo Attracts Mall Gawkers for Special Effects Makeup Demos [los Angeles]

      Syfy Promo Attracts Mall Gawkers for Special Effects Makeup Demos [los Angeles]
      To promote Face Off, its new competition reality series debuting on January 26, which will showcase the artistry of special effects makeup, Syfy took to the Grove on Thursday, for a consumer event designed to stop Starbucks cup- and shopping bag-clutching passersby in their tracks. Syfy senior vice president of brand marketing Blake Callaway worked with Minneapolis-based agency Fallon, who tapped TH Outdoor and Events for the production of the public event, which began at 10 a.m. and lasted through the day. A half-moon-shaped, 30-by-10-foot area at the Grove, with logos both front and back, was the backdrop for ...
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