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    1. How a Shake-Up Helped Boost This Gala’s Fund-Raising and Attendance

      How a Shake-Up Helped Boost This Gala’s Fund-Raising and Attendance

      The Alvin Ailey American Dance Theater kicked off its 2017 season at the John F. Kennedy Center for the Performing Arts on February 7 with its opening-night gala. The 18th annual fund-raiser, which consists of a dance performance followed by dinner and dancing, set a new records with $1 million raised—the first time the gala has crossed that threshold—as well as 900 attendees, which is 150 more than in 2016.

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      Mentions: Gillette
    2. How Marijuana Is Transforming the Event Industry

      How Marijuana Is Transforming the Event Industry

      Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings, and more.

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      Mentions: Miami Massachusetts
    3. Scarborough & Tweed Enhances Pop-Up Shops

      Scarborough & Tweed Enhances Pop-Up Shops

      Scarborough & Tweed, a leader in event pop-up shops, recently introduced two new features that enhance the shopping experience for guests and make planning easier for organizers. One new feature is on-site customization, which is now available with Scarborough & Tweed's pop-up shops. Guests can have their monogram, name, or initials embroidered, embossed, or printed on gifts.

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