1. Articles from BizBash Media

    bizbash.com

  2. 25-48 of 2185 « 1 2 3 4 5 ... 89 90 91 »
    1. Why This Gala Wasn't All About Raising Money

      Why This Gala Wasn't All About Raising Money

      Typically, the main goal of a gala or benefit is to raise money. At the inaugural Medair New York gala, raising awareness of the organization was just as important. The non-profit offers a variety of emergency relief and recovery services, including maternal and reproductive health care, health and hygiene education for mothers and caretakers, and preventive health care for children around the world.

      Read Full Article
    2. How to Use Retargeting to Grow Your Event Audience

      How to Use Retargeting to Grow Your Event Audience

      If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit. Advertisers hope that by seeing that coat again and again, you will eventually decide to purchase it. That same strategy can also be used by planners who are trying to grow the audience for their events.

      Read Full Article
      Mentions: Digital
    3. Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin—Richard Branson’s mega brand that owns dozens of companies around the world selling everything from music and mobile technology to wine and hotels—is preparing to enter the world of sport and fitness festivals in a big way, with four events this year. The first Virgin Sport Festival of Fitness will take place April 30 in Hackney, a suburb of London.

      Read Full Article
    4. Perfecting User Experience Through Your Customer Experience

      Perfecting User Experience Through Your Customer Experience

      While at the BC Tech Summit recently, Sophie Collins spoke about the customer experience from an event app vendor’s perspective. As an enterprise account executive from QuickMobile, which served as a sponsor at the summit, she discussed the importance of creating a positive experience for the user by ensuring the software is intuitive, seamless, and bug free. User experience (UX) and customer experience (CX) play an integral role in any business’ success. The same holds true for event planners.

      Read Full Article
    5. 3 New Ways to Incorporate Virtual Reality at Your Events

      3 New Ways to Incorporate Virtual Reality at Your Events

      Virtual reality and augmented reality activations have a built-in wow factor, as guests put on a virtual-reality headset and are immediately transported to a different world. But in addition to just being fun, a VR experience can also align with the overarching goals of an event. Here are some how event planners and VR companies are reinventing ways this constantly evolving technology can be incorporated into events. Incorporate sponsor branding into a virtual-reality experience.

      Read Full Article
    6. How to Use Influencer Marketing to Increase Event Attendance

      How to Use Influencer Marketing to Increase Event Attendance

      The official kickoff to the National Cherry Blossom Festival, Washington’s annual celebration of Japan’s gift of the cherry trees to the U.S. in March 1912, begins each year with the Pink Tie Party. The 11th annual gathering at the Ronald Reagan Building and International Trade Center on March 16 saw a 25-percent increase in attendance, to more than 750 people, after organizers rebuilt the host committee and turned to local influencers to promote the party.

      Read Full Article
    7. 32 Ways Brands Engaged Festival Attendees

      32 Ways Brands Engaged Festival Attendees

      This year's South by Southwest tech, music, and film festival had a calmer feel than previous years, with the absence of big-scale events such as Spotify House, Hype Hotel, and Samsung. Nevertheless, there were plenty of marketers, brands, and sponsors vying to attract the attention of festivalgoers over the span of the 10-day festival, which ran from March 10 to 19 in Austin, Texas. Activations, interactive events, and parties spotlighted never-before-seen technology, music, food, and more.

      Read Full Article
    8. Four Ways Beacon Technology is Revolutionizing Events

      Four Ways Beacon Technology is Revolutionizing Events

      It doesn’t matter whether event attendees pre-registered, engaged before an event, or know exactly which sponsors or attendees they want to meet prior to an event, shortcomings still exist. iBeacon was created to fill in the gaps so that 2017 is truly the year for event growth, engagement, and excitement. Beacons are devices equipped with Bluetooth Low Energy (BLE) that constantly broadcast data to any device listening nearby.

      Read Full Article
      Mentions: ROI
    9. Southern California's Top 100 Events 2017

      Southern California's Top 100 Events 2017

      Many of Southern California’s buzziest annual events take place amid the glitter of Hollywood, such as the Academy Awards telecast. But the region is also home to more unexpectedly significant events, spread across a huge geographic area as well as a variety of sectors. Technology-related events are gaining momentum in Southern California, with the century-old L.A. Auto Show growing its connected car component and the Code Conference continuing its high-level buzz.

      Read Full Article
    10. Your Guide to Engage Communities With Smart Seating

      Your Guide to Engage Communities With Smart Seating

      The modern community is made up of people who are eager for real connection. Event planners are often responsible for facilitating that connection, and though the methods are many, it is never easy. The use of digital technology tools at social functions is becoming increasingly popular, but there should be an equal emphasis on the us of design and furniture to create an emotionally engaging experience and stimulate participation.

      Read Full Article
    11. How to Use Experiences to Capture the Millennial Market

      How to Use Experiences to Capture the Millennial Market

      “Why do we get goosebumps? Why do we get butterflies in our stomach? Why are some of these experiences and events more memorable than others?” asked Michael Blatter, founder and C.E.O. of New York-based agency Mirrorball. Blatter’s team has delved into the research on emotions, psychology, and memory, finding that there are ways to effect the neurochemistry of guests at events.

      Read Full Article
      Mentions: Florida
    12. A Reason to Rethink Your Event Partnerships and Sponsorship Targets

      A Reason to Rethink Your Event Partnerships and Sponsorship Targets

      Every nonprofit hopes to set fund-raising records at their annual galas. On Friday evening the Prevent Cancer Foundation did just that with its 23rd annual Spring Gala at the National Building Museum, raising more than $1.58 million and hosting more than 1,000 guests. The organization's keys to success: leveraging its partnerships, targeting new industries for sponsorships, and tweaking its silent auction.

      Read Full Article
      Mentions: David Tutera
    13. What’s Next for Your Event?

      What’s Next for Your Event?

      Attendees who return to annual events expect new ideas and inspiration year after year, and planners have to deliver. But where do you begin? In this session, Amanda Matuk, executive producer of the I/O developer conference at Google, shared how her team reinvented the conference in the style of a music festival, changing everything from the venue, the programming, the design, and the catering.

      Read Full Article
    14. Could Your Event Expand to a New City?

      Could Your Event Expand to a New City?

      Like most nonprofits, the Chesapeake Bay Foundation plans events near its home in Annapolis, Maryland. But in an effort to tap a new donor base, it expanded its footprint with a new event in Washington. Now in its second year, the DC on the Half Shell cocktail party expanded the foundation’s network of donors to the nearby Washington area, about an hour’s drive away.

      Read Full Article
    15. Sitting Pretty in Spring: Using Furniture at Your Next Event

      Sitting Pretty in Spring: Using Furniture at Your Next Event

      Longer, sunnier days; alfresco dining; vibrant blooms; and finally-in-season fare mean one thing: spring is almost here! As events make their way back outdoors to the long-awaited mild weather (or carefully crafted designs bring that familiar feeling indoors), spring is the perfect time to reinvent your event style and incorporate furniture. Here are some ways that perfect furniture pieces can elevate your spring event. 1. Get the conversation started!

      Read Full Article
    16. Southern California Event Trailblazers Inducted Into BizBash Hall of Fame

      Southern California Event Trailblazers Inducted Into BizBash Hall of Fame

      BizBash will celebrate veteran event and meeting professionals in Southern California by inducting them into the BizBash Hall of Fame. The honorees are Cheryl Cecchetto, Steve Goodling, Edward Perotti, Sharon Sacks, and the Los Angeles Times’ events team, represented by Scott Dallavo and Hillary Manning. The ceremony, to be held Thursday at the 1220 Event Space at Universal Studios Lot, will also recognize two rising stars in the industry: Caroline Lett and Justin Tribe.

      Read Full Article
    17. A Producer of Events for Presidents and Pop Stars Shares His Favorite Places

      A Producer of Events for Presidents and Pop Stars Shares His Favorite Places

      Scott Mirkin is co-founder, president, and executive producer of Philadelphia-based ESM Productions, an event production company that specializes in the creative design, planning, and execution of high-profile events and broadcast productions. The company, a Roc Nation partner, has produced events for former Presidents Barack Obama and Bill Clinton, as well as Pope Francis, the Dalai Lama, Jay Z, Beyoncé, and Nicki Minaj.

      Read Full Article
    18. Take a Journey to Celebrate Pure Imagination

      Take a Journey to Celebrate Pure Imagination

      More than 350 members of the Bay Area’s event industry elite attended an evening of wonder, inspiration, and creativity for Blueprint Studios' “Just Imagine Open House Showcase” at the company's headquarters in South San Francisco. An array of design vignettes, including wedding, corporate, and innovative 2017 style trends, offered an arena for guests to imagine the possibilities for their future events.

      Read Full Article
    19. Using FOMO to Boost Your Event on Social Media

      Using FOMO to Boost Your Event on Social Media

      For event planners, FOMO, or the fear of missing out, is a powerful tool. Planners can use social media to stoke that feeling before, during, and after an event and in the process build engagement, attendance, and brand loyalty. Candace Montgomery, senior director of event marketing at Essence Communications, discussed how the company plans its social media strategy for some of its biggest events, from the V.I.P.

      Read Full Article
    20. How to Create Brand Loyalty Through the "Un-Event"

      How to Create Brand Loyalty Through the "Un-Event"

      Consumers know when they are being marketed to, so the challenge for event professionals is to create experiences that are authentic, personal, and sharable on social media. At Samsung, the mindset is to challenge convention when creating events by reimagining what a traditional event looks like. The result is the “un-event,” which the brand has applied to fashion shows, concerts, cooking demonstrations, yoga events, and more.

      Read Full Article
    25-48 of 2185 « 1 2 3 4 5 ... 89 90 91 »
  1. Categories