1. Articles from BizBash Media

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    1. See This Gala's Mock Airport Runway

      See This Gala's Mock Airport Runway

      For the second year in a row, the Air Canada Foundation and the SickKids Foundation teamed up for the Wanderluxe fund-raising gala. For the event, which took place April 6 for more than 350 attendees, the space at 1 Yonge Street was transformed into an experiential vacation destination. The idea for this year’s gala, according to Katie McHugh-Escobar, director of community events at the SickKids Foundation, was to take “the best aspects of [last year’s] Wanderluxe event and amplify” them.

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      Mentions: Cirque du Soleil
    2. Podcast: Ideas, Trends, and Crazy Stunts From Recent Events

      Podcast: Ideas, Trends, and Crazy Stunts From Recent Events

      Host: Beth Kormanik Guest: Ian Zelaya In this episode, Beth Kormanik, executive editor of BizBash, sits down with Ian Zelaya, assistant editor of BizBash, to share highlights from recent editions of the popular feature “10 Best Ideas of the Week,” which curates the most memorable ideas from recent events and activations. The editors talk about smart uses of technology, how to create Instagrammable moments, and clever ways to integrate art installations.

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    3. BizBash C.E.O. David Adler: The Critical Role of Meeting and Event Planners in the Networked World

      BizBash C.E.O. David Adler: The Critical Role of Meeting and Event Planners in the Networked World

      Event and meeting professionals need to be true strategists, and what I call “collaboration artists.” They need to truly understand how people gather, learn, and stay energized to interact and spread ideas. “Event thinking,” the organized gathering of humans on a temporary basis, is a primary key to amplification, and commerce can be at the heart of both innovation and organizational pride.

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      Mentions: MIT C.E.O.
    4. Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Projection mapping is a creative way to transform buildings and walls into visually stunning elements of decor. This technique turns flat surfaces into displays for 3-D videos. But what if an event is outside, without any walls? That was the challenge for David Corwin of Megavision Arts for a wedding for a member of Qatar’s royal family in November. The wedding for 1,200 guests was to take place in a 53,000-square-foot tent erected on an empty lot on the outskirts of Doha.

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    5. Coachella 2017 Party Preview: What's New, What's Back, and What's Trending

      Coachella 2017 Party Preview: What's New, What's Back, and What's Trending

      Goldenvoice’s Coachella Valley Music and Arts Festival will take over Indio April 15 to 17 for its first of two consecutive weekends. And while there are no officially sanctioned Coachella-affiliated parties, brands continue to flock to the buzzy first weekend for their unofficial pool parties, late-night bashes, suites, and stunts meant to grab the eyes—not to mention the social-media followings—of the influencers on the scene. Here are some of the highlights of what to expect this year.

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    6. Why This Gala Wasn't All About Raising Money

      Why This Gala Wasn't All About Raising Money

      Typically, the main goal of a gala or benefit is to raise money. At the inaugural Medair New York gala, raising awareness of the organization was just as important. The non-profit offers a variety of emergency relief and recovery services, including maternal and reproductive health care, health and hygiene education for mothers and caretakers, and preventive health care for children around the world.

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    7. How to Use Retargeting to Grow Your Event Audience

      How to Use Retargeting to Grow Your Event Audience

      If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit. Advertisers hope that by seeing that coat again and again, you will eventually decide to purchase it. That same strategy can also be used by planners who are trying to grow the audience for their events.

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      Mentions: Digital
    8. Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin—Richard Branson’s mega brand that owns dozens of companies around the world selling everything from music and mobile technology to wine and hotels—is preparing to enter the world of sport and fitness festivals in a big way, with four events this year. The first Virgin Sport Festival of Fitness will take place April 30 in Hackney, a suburb of London.

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    9. Perfecting User Experience Through Your Customer Experience

      Perfecting User Experience Through Your Customer Experience

      While at the BC Tech Summit recently, Sophie Collins spoke about the customer experience from an event app vendor’s perspective. As an enterprise account executive from QuickMobile, which served as a sponsor at the summit, she discussed the importance of creating a positive experience for the user by ensuring the software is intuitive, seamless, and bug free. User experience (UX) and customer experience (CX) play an integral role in any business’ success. The same holds true for event planners.

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    10. 3 New Ways to Incorporate Virtual Reality at Your Events

      3 New Ways to Incorporate Virtual Reality at Your Events

      Virtual reality and augmented reality activations have a built-in wow factor, as guests put on a virtual-reality headset and are immediately transported to a different world. But in addition to just being fun, a VR experience can also align with the overarching goals of an event. Here are some how event planners and VR companies are reinventing ways this constantly evolving technology can be incorporated into events. Incorporate sponsor branding into a virtual-reality experience.

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    11. How to Use Influencer Marketing to Increase Event Attendance

      How to Use Influencer Marketing to Increase Event Attendance

      The official kickoff to the National Cherry Blossom Festival, Washington’s annual celebration of Japan’s gift of the cherry trees to the U.S. in March 1912, begins each year with the Pink Tie Party. The 11th annual gathering at the Ronald Reagan Building and International Trade Center on March 16 saw a 25-percent increase in attendance, to more than 750 people, after organizers rebuilt the host committee and turned to local influencers to promote the party.

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    12. 32 Ways Brands Engaged Festival Attendees

      32 Ways Brands Engaged Festival Attendees

      This year's South by Southwest tech, music, and film festival had a calmer feel than previous years, with the absence of big-scale events such as Spotify House, Hype Hotel, and Samsung. Nevertheless, there were plenty of marketers, brands, and sponsors vying to attract the attention of festivalgoers over the span of the 10-day festival, which ran from March 10 to 19 in Austin, Texas. Activations, interactive events, and parties spotlighted never-before-seen technology, music, food, and more.

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    13. Four Ways Beacon Technology is Revolutionizing Events

      Four Ways Beacon Technology is Revolutionizing Events

      It doesn’t matter whether event attendees pre-registered, engaged before an event, or know exactly which sponsors or attendees they want to meet prior to an event, shortcomings still exist. iBeacon was created to fill in the gaps so that 2017 is truly the year for event growth, engagement, and excitement. Beacons are devices equipped with Bluetooth Low Energy (BLE) that constantly broadcast data to any device listening nearby.

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      Mentions: ROI
    14. Southern California's Top 100 Events 2017

      Southern California's Top 100 Events 2017

      Many of Southern California’s buzziest annual events take place amid the glitter of Hollywood, such as the Academy Awards telecast. But the region is also home to more unexpectedly significant events, spread across a huge geographic area as well as a variety of sectors. Technology-related events are gaining momentum in Southern California, with the century-old L.A. Auto Show growing its connected car component and the Code Conference continuing its high-level buzz.

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    15. Your Guide to Engage Communities With Smart Seating

      Your Guide to Engage Communities With Smart Seating

      The modern community is made up of people who are eager for real connection. Event planners are often responsible for facilitating that connection, and though the methods are many, it is never easy. The use of digital technology tools at social functions is becoming increasingly popular, but there should be an equal emphasis on the us of design and furniture to create an emotionally engaging experience and stimulate participation.

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    16. How to Use Experiences to Capture the Millennial Market

      How to Use Experiences to Capture the Millennial Market

      “Why do we get goosebumps? Why do we get butterflies in our stomach? Why are some of these experiences and events more memorable than others?” asked Michael Blatter, founder and C.E.O. of New York-based agency Mirrorball. Blatter’s team has delved into the research on emotions, psychology, and memory, finding that there are ways to effect the neurochemistry of guests at events.

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      Mentions: Florida
    17. A Reason to Rethink Your Event Partnerships and Sponsorship Targets

      A Reason to Rethink Your Event Partnerships and Sponsorship Targets

      Every nonprofit hopes to set fund-raising records at their annual galas. On Friday evening the Prevent Cancer Foundation did just that with its 23rd annual Spring Gala at the National Building Museum, raising more than $1.58 million and hosting more than 1,000 guests. The organization's keys to success: leveraging its partnerships, targeting new industries for sponsorships, and tweaking its silent auction.

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      Mentions: David Tutera
    18. What’s Next for Your Event?

      What’s Next for Your Event?

      Attendees who return to annual events expect new ideas and inspiration year after year, and planners have to deliver. But where do you begin? In this session, Amanda Matuk, executive producer of the I/O developer conference at Google, shared how her team reinvented the conference in the style of a music festival, changing everything from the venue, the programming, the design, and the catering.

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    19. Could Your Event Expand to a New City?

      Could Your Event Expand to a New City?

      Like most nonprofits, the Chesapeake Bay Foundation plans events near its home in Annapolis, Maryland. But in an effort to tap a new donor base, it expanded its footprint with a new event in Washington. Now in its second year, the DC on the Half Shell cocktail party expanded the foundation’s network of donors to the nearby Washington area, about an hour’s drive away.

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    20. Sitting Pretty in Spring: Using Furniture at Your Next Event

      Sitting Pretty in Spring: Using Furniture at Your Next Event

      Longer, sunnier days; alfresco dining; vibrant blooms; and finally-in-season fare mean one thing: spring is almost here! As events make their way back outdoors to the long-awaited mild weather (or carefully crafted designs bring that familiar feeling indoors), spring is the perfect time to reinvent your event style and incorporate furniture. Here are some ways that perfect furniture pieces can elevate your spring event. 1. Get the conversation started!

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