1. Articles from BizBash Media

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    1. 9 Essential Rules From WeWork's Vice President of Events

      9 Essential Rules From WeWork's Vice President of Events

      Karly Giaramita is the vice president of events at WeWork, a platform that provides more than 90,000 members around the world with work-space and community through both physical and digital offerings. Giaramita was hired in 2012 to plan the company’s popular Summer Camp, an annual conference that brings more than 2,000 members and staff to the Adirondack Mountains for three days of networking and education sessions. She is based in New York. 1. Identify an event’s intent.

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    2. What to Expect at BizBash Live: Florida

      What to Expect at BizBash Live: Florida

      BizBash Live: Florida, an event designed to educate and inspire a variety of meeting and event professionals, returns to South Florida May 4 at the Greater Fort Lauderdale/Broward County Convention Center. Sessions during the Event Innovation Forum, a single-track education conference, and the Workshop Series of seminars will cover topics such as event design, fund-raising events, multicultural marketing, and more. In a first, one workshop will be offered in both English and Spanish.

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      Mentions: Florida
    3. Forward Design: The Top 40 Event Designers 2017

      Forward Design: The Top 40 Event Designers 2017

      When BizBash compiled its first list of the top designers in 2013, event designers still maintained a somewhat limited audience—usually just the guests at the actual event. Now, thanks to the proliferation of social media platforms like Instagram (which was a fledgling company in 2013), these creators are reaching a much wider crowd within the industry and beyond.

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      Mentions: Bryan Rafanelli
    4. See This Gala's Mock Airport Runway

      See This Gala's Mock Airport Runway

      For the second year in a row, the Air Canada Foundation and the SickKids Foundation teamed up for the Wanderluxe fund-raising gala. For the event, which took place April 6 for more than 350 attendees, the space at 1 Yonge Street was transformed into an experiential vacation destination. The idea for this year’s gala, according to Katie McHugh-Escobar, director of community events at the SickKids Foundation, was to take “the best aspects of [last year’s] Wanderluxe event and amplify” them.

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      Mentions: Cirque du Soleil
    5. Podcast: Ideas, Trends, and Crazy Stunts From Recent Events

      Podcast: Ideas, Trends, and Crazy Stunts From Recent Events

      Host: Beth Kormanik Guest: Ian Zelaya In this episode, Beth Kormanik, executive editor of BizBash, sits down with Ian Zelaya, assistant editor of BizBash, to share highlights from recent editions of the popular feature “10 Best Ideas of the Week,” which curates the most memorable ideas from recent events and activations. The editors talk about smart uses of technology, how to create Instagrammable moments, and clever ways to integrate art installations.

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    6. BizBash C.E.O. David Adler: The Critical Role of Meeting and Event Planners in the Networked World

      BizBash C.E.O. David Adler: The Critical Role of Meeting and Event Planners in the Networked World

      Event and meeting professionals need to be true strategists, and what I call “collaboration artists.” They need to truly understand how people gather, learn, and stay energized to interact and spread ideas. “Event thinking,” the organized gathering of humans on a temporary basis, is a primary key to amplification, and commerce can be at the heart of both innovation and organizational pride.

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      Mentions: MIT C.E.O.
    7. Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Projection mapping is a creative way to transform buildings and walls into visually stunning elements of decor. This technique turns flat surfaces into displays for 3-D videos. But what if an event is outside, without any walls? That was the challenge for David Corwin of Megavision Arts for a wedding for a member of Qatar’s royal family in November. The wedding for 1,200 guests was to take place in a 53,000-square-foot tent erected on an empty lot on the outskirts of Doha.

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    8. Coachella 2017 Party Preview: What's New, What's Back, and What's Trending

      Coachella 2017 Party Preview: What's New, What's Back, and What's Trending

      Goldenvoice’s Coachella Valley Music and Arts Festival will take over Indio April 15 to 17 for its first of two consecutive weekends. And while there are no officially sanctioned Coachella-affiliated parties, brands continue to flock to the buzzy first weekend for their unofficial pool parties, late-night bashes, suites, and stunts meant to grab the eyes—not to mention the social-media followings—of the influencers on the scene. Here are some of the highlights of what to expect this year.

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    9. Why This Gala Wasn't All About Raising Money

      Why This Gala Wasn't All About Raising Money

      Typically, the main goal of a gala or benefit is to raise money. At the inaugural Medair New York gala, raising awareness of the organization was just as important. The non-profit offers a variety of emergency relief and recovery services, including maternal and reproductive health care, health and hygiene education for mothers and caretakers, and preventive health care for children around the world.

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    10. How to Use Retargeting to Grow Your Event Audience

      How to Use Retargeting to Grow Your Event Audience

      If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit. Advertisers hope that by seeing that coat again and again, you will eventually decide to purchase it. That same strategy can also be used by planners who are trying to grow the audience for their events.

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      Mentions: Digital
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