1. A Resource For Event News & Insight

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    1. Experiential Marketing 101: 5 Easy Ways to Get Started

      Explore A Resource For Event News & Insight (Mar 16 2017)

      Experiential Marketing 101: 5 Easy Ways to Get Started

      If you’ve been dismissing experiential marketing as a passing trend or as too expensive, think again. Better yet, feel again. Because experiential marketing is all about emotions—in fact, most purchases occur for reasons that are rarely rational. And while playing your prospects’ heartstrings might sound a little touchy-feely, it really works.

      (Read Full Article)

    2. Launch Events - Make them a success!

      Explore A Resource For Event News & Insight (Nov 11 2015)

      Launch Events - Make them a success!

      There is so much that goes into creating, producing and marketing a new product that it is often overwhelming to plan a launch event on top of that!

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    3. Saving Money On Your Tradeshow Program

      Explore A Resource For Event News & Insight (Sep 23 2015)

      Saving Money On Your Tradeshow Program

      As an event professional that works to customize trade show environments with our clientele, I’m constantly looking for ways to create maximum impacts for minimum spend.

      (Read Full Article)

      Mentions:   VDA

    4. No Denying the Importance of Branded Events, People!

      Explore A Resource For Event News & Insight (Jul 21 2015)

      No Denying the Importance of Branded Events, People!

       Events take many different forms, but they all have the potential for gaining an enormous marketing advantage for the company sponsoring them. 

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    5. A Look at Generation Z and the Future of Events

      Explore A Resource For Event News & Insight (Jul 8 2015)

      A Look at Generation Z and the Future of Events

      Just when you thought you had the generation of millennials all figured out; the next group of up-and-coming youngsters is about to make an entrance in a big way. 

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    6. Boston Design Week Event at VDA Productions Was a Success!

      Explore A Resource For Event News & Insight (Apr 1 2015)

      Boston Design Week Event at VDA Productions Was a Success!

      VDA Productions would like to thank our friends and colleagues who took time out of their busy schedules to visit us during Boston Design Week, which included more than 80 events throughout Boston, and in many suburbs.

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      Mentions:   Boston   VDA   Tradeshows

    7. Getting Back to the Human Touch to Grow Your Company

      Explore A Resource For Event News & Insight (Dec 4 2014)

      Getting Back to the Human Touch to Grow Your Company

      It's a trend for 2015, but should it be? Are we really just coming to the conclusion that people need people - that we need human contact?

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    8. Trend Alert: Branded Corporate Television Studios/Stages – Instant Gratification!

      Explore A Resource For Event News & Insight (Nov 4 2014)

      Trend Alert: Branded Corporate Television Studios/Stages – Instant Gratification!

      TV studios are on the “it” list for corporate meetings, exhibits, trade shows, corporate facilities, and themed events.

       

      (Read Full Article)

      Mentions:   Branding Support   Corporate Communications   Industry Trends

    9. TREND ALERT: VDA Productions Introduces Innovative Logo Design to Corporate Branding - Deconstructed Dimensions

      Explore A Resource For Event News & Insight (Oct 22 2014)

      TREND ALERT: VDA Productions Introduces Innovative Logo Design to Corporate Branding - Deconstructed Dimensions

      With so many messages coming at the consumer today your image and your brand has to stand out as it might be the one thing that swings that customer or account in your direction. This is why it is so important to be on the cutting edge of design and branding. 

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      Mentions:   New York Times   VDA

    10. Yo! What Are You Planning?

      Explore A Resource For Event News & Insight (Jul 10 2014)

      Yo! What Are You Planning?

      Everybody’s going mobile. There’s no doubting that when 78 percent of retailers are focusing their efforts on mobile that marketing is changing. That means you, event marketers!

       

      (Read Full Article)

    11. 5 Rockin' Conferences to See in 2014 (What's left of it!)

      Explore A Resource For Event News & Insight (Jul 8 2014)

      5 Rockin' Conferences to See in 2014 (What's left of it!)

      Conferences are gaining more traction than ever. Social media's influence makes it an accessible arena to almost anybody. Younger professionals are seeing these conferences on Youtube, reading updates on Twitter, and catching up with industry highlights throughout any number of other media outlets. Adding to that, conferences are racking up the lineup with a star-studded cast. Kevin Spacey is doing his fair share of keynote speeches this upcoming year. Richard Branson has become something of an idol to entrepreneurs. He lends his time to the conference scene quite often. To out-do these “rock” conferences, event hosts are keeping an ...

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      Mentions:   Boston   Bcec

    12. VDA Productions Sets the Stage for Wicked Tuna

      Explore A Resource For Event News & Insight (Jun 24 2014)

      VDA Productions Sets the Stage for Wicked Tuna

      Agency designs and fabricates the set of “Reel Talk”, a promotional segment for the Discovery Channel show “Wicked Tuna.”

       

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      Mentions:   Massachusetts   National Geographic   VDA

    13. Events Industry Sees Rise in Business - What do you think about that?

      Explore A Resource For Event News & Insight (May 23 2014)

      Events Industry Sees Rise in Business - What do you think about that?

      According to the International Special Events Society (ISES), the events industry is looking forward to a profitable year!

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      Mentions:   ISES   VDA

    14. Managing the Springtime Flood to Avoid Summertime Sadness

      Explore A Resource For Event News & Insight (Apr 1 2014)

      Managing the Springtime Flood to Avoid Summertime Sadness

      ...springtime means a flood of business, especially in the events industry, and it has the same effect on us as it does in nature, although I’m not sure the Discovery Channel will be covering this phenomenon any time soon.

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      Mentions:   VDA

    15. CLAIRE'S TIPS, TRENDS, & EDUCATIONAL GEMS: Seeking the Creative Juice Bar!

      Explore A Resource For Event News & Insight (Feb 27 2014)

      CLAIRE'S TIPS, TRENDS, & EDUCATIONAL GEMS: Seeking the Creative Juice Bar!

      Inspiration is hard to come by for a not- so- creative sales person like me. Take this blog for example: it takes me hours, sometimes days to figure out what I am going to write about every month.

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      Mentions:   Bob Russo   VDA

    16. Claire's Tips, Trends, & Educational Gems: App-y New Year!

      Explore A Resource For Event News & Insight (Jan 15 2014)

      Claire's Tips, Trends, & Educational Gems: App-y New Year!

      Event technology enhancements continue to be the number one goal for most of our planners and event marketing partners...

      Here are a few apps that I think no event industry specialist should be without!

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      Mentions:   LinkedIn

    17. VDA Productions featured in the BizBash, A to Z of 2013: the Best, Worst, Smartest, and Silliest Ideas and News

      Explore A Resource For Event News & Insight (Dec 4 2013)

      VDA Productions featured in the BizBash, A to Z of 2013: the Best, Worst, Smartest, and Silliest Ideas and News

      VDA Productions featured in the BizBash, A to Z of 2013: the Best, Worst, Smartest, and Silliest Ideas and News...And not in the "Worst" or "Silliest" categories!

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      Mentions:   VDA

    18. Stay Connected: VDA's Award Winning Charging Valet Delivers at Your Next Event

      Explore A Resource For Event News & Insight (Aug 29 2013)

      Stay Connected: VDA's Award Winning Charging Valet Delivers at Your Next Event

      TSE Gala Award Winner 2013 for "Best New, Innovative Event Product/ Technology" and ISES Esprit Award Nominee 2013 for "Best Industry Innovation"

      (Read Full Article)

      Mentions:   ISES   Meghan Welborn   VDA

    19. In Praise of the Charging Valet: The Juice to Stay Connected!

      Explore A Resource For Event News & Insight (Aug 26 2013)

      In Praise of the Charging Valet: The Juice to Stay Connected!

      It's award winning, technologically savvy, and a hot trend! And I have proof.

      (Read Full Article)

      Mentions:   ISES   VDA

    20. Claire's Tips, Trends, and Educational Gems: Branded Corporate Environments For All!

      Explore A Resource For Event News & Insight (Aug 13 2013)

      Claire's Tips, Trends, and Educational Gems: Branded Corporate Environments For All!

      What message are you sending to potential client as they walk into your lobby? How do your employees feel when they sit down for a cup of coffee in the lunch room? Creating a unique branded environment in your corporate office is more than just important...it is essential.

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      Mentions:   VDA

    21. 7 Sexy Summer Stages

      Explore A Resource For Event News & Insight (Jul 23 2013)

      7 Sexy Summer Stages

      Whether you’re more home-style or love the spectacle of live production, these Outdoor stages will have you oohing and awing with a mix of technical innovation and natural beauty.

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      Mentions:   VDA

    22. VIDEO BLOG: The First Event

      Explore A Resource For Event News & Insight (Jul 19 2013)

      VIDEO BLOG: The First Event

      "The First Event" video blog, featuring Claire Fidelman, Associate Director of Sales at VDA Productions.

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      Mentions:   VDA

    23. Kick off the Vacation, Kick off the Planning!

      Explore A Resource For Event News & Insight (Jul 2 2013)

      Kick off the Vacation, Kick off the Planning!

      The dog days of summer are a great time to start planning events for the fall and winter! It's hot out, so think cool thoughts!

       

       

      (Read Full Article)

      Mentions:   VDA

    24. Planning and the 80/20

      Explore A Resource For Event News & Insight (Jun 24 2013)

      Planning and the 80/20

      "Fail to plan, plan to fail." - Hillary Rodham Clinton, Living History

      (Read Full Article)

      Mentions:   VDA

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