1. Articles from Mitra Sorrells

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    1. Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Video: See How Projection Mapping Turned This Venue Into a Work of Art

      Projection mapping is a creative way to transform buildings and walls into visually stunning elements of decor. This technique turns flat surfaces into displays for 3-D videos. But what if an event is outside, without any walls? That was the challenge for David Corwin of Megavision Arts for a wedding for a member of Qatar’s royal family in November. The wedding for 1,200 guests was to take place in a 53,000-square-foot tent erected on an empty lot on the outskirts of Doha.

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    2. How to Use Retargeting to Grow Your Event Audience

      How to Use Retargeting to Grow Your Event Audience

      If you spend any time browsing products from online retailers, you have likely experienced retargeting. It’s the term for that seemingly magical way that products you looked at—a coat on Amazon for example—suddenly appear in ads in your Facebook feed and on other websites you visit. Advertisers hope that by seeing that coat again and again, you will eventually decide to purchase it. That same strategy can also be used by planners who are trying to grow the audience for their events.

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      Mentions: Digital
    3. Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin Takes Cues from Coachella, SXSW, and TED to Create New Sports Festivals

      Virgin—Richard Branson’s mega brand that owns dozens of companies around the world selling everything from music and mobile technology to wine and hotels—is preparing to enter the world of sport and fitness festivals in a big way, with four events this year. The first Virgin Sport Festival of Fitness will take place April 30 in Hackney, a suburb of London.

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    4. Does Your Event Need a Field Hospital?

      Does Your Event Need a Field Hospital?

      The South by Southwest Music Festival kicks off March 13, while Miami Music Week gets underway March 21. Both mark the unofficial start to “festival season,” when cities around the country host huge multiday gatherings of fans spanning a variety of music genres, from electronic dance music to country and rock. These events, which often involve the dicey combination of high heat and controlled substances such as alcohol and drugs, require special attention to issues of health and safety.

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    5. Steal These Ideas to Create Inviting Trade Show Booths

      Steal These Ideas to Create Inviting Trade Show Booths

      The Healthcare Information and Management Systems Society’s annual conference wraps up today at the Orange County Convention Center. Nearly 43,000 health information technology professionals, clinicians, executives, and vendors from around the world are at the event for education, networking, and a look at the latest products from more than 1,200 exhibitors. It’s a bustling show floor, and brands work hard to attract attention from attendees as they peruse the aisles.

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    6. 10 New Venues in Orlando/Central Florida for Spring Meetings and Events

      10 New Venues in Orlando/Central Florida for Spring Meetings and Events

      Here's a look at new Orlando/Central Florida eateries, drinking spots, hotels, conference areas, private rooms, and other spaces to open for events this spring. The new and renovated Orlando/Central Florida venues are available for corporate parties, weddings, fund-raisers, outdoor functions, business dinners, teambuilding activities, conferences, meetings, and more.

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      Mentions: Florida
    7. How Marijuana Is Transforming the Event Industry

      How Marijuana Is Transforming the Event Industry

      Four states legalized recreational use of marijuana in November—California, Massachusetts, Maine, and Nevada—bringing the total number to eight plus Washington, D.C. As these laws go into effect, and attitudes toward the drug begin to soften, expect to see everything from cannabis-infused food and beverages to rolled marijuana cigarettes at events such as festivals, weddings, and more.

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      Mentions: Miami Massachusetts
    1-24 of 150 1 2 3 4 5 6 7 »
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