1. Articles from Event Marketer

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    1. The Event Marketer’s Guide to Launch Events

      Launch events are some of the highest-stakes experiences in the marketing mix. You only get one chance to do it right, after all. In this white paper, some of the industry’s top brand communications experts break down the world of launch events into the four most common audience types—journalists, employees, dealers/franchisees and consumers—and then offer deep dives into how to motivate each sector, including:

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    2. The Industry’s First Women in Events Agency Roundtable

      The Industry’s First Women in Events Agency Roundtable

      As the experiential industry continues to take off in new and ever-evolving directions, so do the roles and opportunities for women on the agency side of the business. In this, our inaugural Women in Events agency roundtable, we assemble 11 of the industry’s leading agency executives to find out what it takes to be successful on the highly creative and highly competitive side of the industry.

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    3. Special Report: Women in Events 2015

      Special Report: Women in Events 2015

      Abby Green, Head of Private Events at JP Morgan Chase

      Earlier this summer, we assembled 28 of the industry’s top female executives for what has become our largest Women in Events roundtable initiative to date.

      Over the course of three luncheon events that took place in New York City and San Jose, and several hours of candid conversation, women from some of the top brands in the world weighed in on work-life balance (hint: it’s a meaningless pursuit), career advice given, received and hard-won, and what skills and personality traits it takes to be a success in what ...

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    4. The Serious Business of Gamification

      There is much more to gamification than having fun. By aligning your objectives with interactive and engaging game mechanics, you too can unleash the true potential of your events. Learn how to get better attendance at sessions and meetings, increase engagement with exhibitors, improve networking and enhance social media impact—all with the power of gamification.

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    5. 5 Lessons From Microsoft’s New Consolidated Event

      5 Lessons From Microsoft’s New Consolidated Event

      Earlier this year, Sparks Chairman, Jeff Harrow mentioned several trends for 2015. One of the trends noted was event consolidation. Many brands are combining multiple, smaller events into a single brand experience designed to impact multiple audiences. A good example of this trend is Microsoft's newest annual event, Ignite. With over 20,000 attendees and over a thousand breakout sessions, Ignite is an event with scale in mind.

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      Mentions: Chicago
    6. Future-Proof Your Events: Get Ready For Gen Z

      Future-Proof Your Events: Get Ready For Gen Z

      Just when you thought you had the Millennial generation all figured out, the next group of up-and-coming youngsters is about to make an entrance in a big way. Meet Generation Z: a powerhouse generation born roughly between 1994 and the early 2000s that makes up more than a quarter of the US population. What’s important to know about Generation Z? Lots. For starters, these kids are more in tune with the world around them than any generation before them.

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    7. The Untold Benefits of Greening Your Event

      The Untold Benefits of Greening Your Event

      Even though event organizers are increasingly looking at ways to reduce their environmental impact, the motivations for doing so often don’t extend beyond the environmental benefits. This speed briefing takes a look at some of the overlooked positives of paperless events, and why making sustainability a focus in your planning process will also have a huge impact on other key areas. · Collecting information digitally · It’s all about data · The costs you haven’t thought about

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    8. 2015 Viral Impact of Events Research: Amplifying and Extending Events

      Event and experiential marketers are increasingly focused on making an impact beyond the live event. To assess this trend, FreemanXP and the Event Marketing Institute designed a groundbreaking study to analyze how top brands are extending the reach and visibility of their event and experiential programs.

      The report is the most ambitious look at the viral side of experiential marketing to date and features historic findings for both b-to-b and b-to-c marketers, including:

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    9. The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences

      The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences

      How to Create More Impactful Digital + Live Engagements

      As our digital lives become more intertwined with our lives in the real world, so does the need for brand experiences that make an impact in both realms—seamlessly. Better, stronger and more impactful digital + live experiences require better ideas. But they also require a slightly different approach.

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    10. How To Leverage Instagram, Snapchat And Vine In Events

      How To Leverage Instagram, Snapchat And Vine In Events

      New White Paper Introduces the New Power Trio of Social Media and Details How They Work, Who Uses Them and How to Make Them a Part of Your Event’s Social Strategy. Plus, Tips on How to Hashtag

      Being the up and comer in a world of big-time brands (and their even bigger budgets) can sometimes feel like an impossible challenge. But what most challenger brands don’t know is that when it comes to strategic sponsorship activation, they have some advantages.

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    11. Ex Awards 2014: The Best Event Marketing Campaigns of the Year

      Ex Awards 2014: The Best Event Marketing Campaigns of the Year

      It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a piece.

      And so in our annual special review of the year’s top event campaigns, our judges meticulously sifted through more than 850 event programs submitted across 26 categories to find those experiences that not only broke through the clutter, but also broke the mold.

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    12. Best of the Best: Event Marketer Announces Ex Awards

      Best of the Best: Event Marketer Announces Ex Awards

      Biggest Ex Awards program ever names finalists—winners to be awarded live in front of the entire industry on May 7 in Salt Lake City.

      Following a two-week judging by more than two dozen brand-side marketers, the editors of Event Marketer magazine unveiled the finalists for the 2014 Ex Awards—the world’s largest recognition program for experiential marketing and the only marketing recognition program judged entirely by client-side marketers.

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      Mentions: Miami Mattel
    13. The 2014 Ex Awards

      Calling the year’s best campaigns

      The world’s largest recognition program for event marketing is now accepting entries in the 12th annual Ex Awards, honoring excellence in outstanding event and experiential programs. For all the details, check out ex-awards.com.

      The post The 2014 Ex Awards appeared first on Event Marketer.

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    49-74 of 74 « 1 2 3
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