1. Articles from Event Marketer

    25-48 of 74 « 1 2 3 »
    1. The Changing Consumer Event Audience

      The Changing Consumer Event Audience

      Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.

      The post The Changing Consumer Event Audience appeared first on Event Marketer.

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    2. Event Planning and Strategy: Stronger, More Effective Experiences

      Event Planning and Strategy: Stronger, More Effective Experiences

      2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.

      The post Event Planning and Strategy: Stronger, More Effective Experiences appeared first on Event Marketer.

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    3. The Event Marketer’s Guide to Next Generation User Conferences

      User conference attendees today are being pulled in more directions than ever before thanks to a combination of a strong economy, unprecedented growth across the technology sector, an in influx of up-and-coming (and younger) customer bases and new cultural expectations that are driving b-to-b brands to refine and redefine their traditional events.

      The post The Event Marketer’s Guide to Next Generation User Conferences appeared first on Event Marketer.

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    4. Special Report: Women in Events 2016

      Special Report: Women in Events 2016

      Our annual Women in Events dialogue continues this year with another impressive panel of female executives sharing their perspectives on everything from breaking through the glass ceiling (including some great ideas on the art of salary negotiation), to cultivating confidence at work and taking on the biggest challenge of them all: striking a work-life balance.

      The post Special Report: Women in Events 2016 appeared first on Event Marketer.

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    5. Fab 50 Case Studies: Inside Six Inspiring Installations

      Fab 50 Case Studies: Inside Six Inspiring Installations

      In an effort to make your exhibit partner selection process less painful and more informed, we recently served up our fourth Fab 50, the only editorial listing of top exhibit builders in North America. This year’s coverage not only included quick information bites about each company, its culture and capabilities, but also took a more in-depth look at some of the most intriguing exhibit case studies of the year.

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      Mentions: Chicago
    6. What a Live Event Will Look, Sound and Feel Like in 2021

      What a Live Event Will Look, Sound and Feel Like in 2021

      So much has changed in events in five years, and so much will change in five more. In celebration of its fifth year, Proscenium is looking forward five years at the speed in which events are evolving today, offering a forecast into what event technology, audience expectations and experience design will look like 2021.

      Check it out now: Event 2021

      The post What a Live Event Will Look, Sound and Feel Like in 2021 appeared first on Event Marketer.

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    7. Special Report: The 2016 Ex Awards

      Special Report: The 2016 Ex Awards

      If James Corden were to do an opening montage for this year’s Ex Awards, he’d have no shortage of killer material to work with.

      From Target’s Imagine Dragons concert for a few hundred fans that ran live as a four-minute TV spot during the Grammys, to the world’s first hydro-interactive tennis experience set against a 60-foot wall of water for American Express, to the otherworldly “glamping” experience for Opel dealers erected on an arid desert landscape in Spain, the content-rich and visually stunning “wow” moments were plentiful in this, Event Marketer’s 14th annual Ex Awards ...

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      Mentions: Grammys
    8. Five Reasons to Rent Your Event Furniture

      Five Reasons to Rent Your Event Furniture

      Your company is working on a huge program for an important event client and you need furnishings for conference lounges, education areas and the meeting itself. Furnishings compliment the overall design, reinforce the theme, and communicate your brand message, so they must be included in the overall event. You’ve got a decent budget, and it needs to cover a lot of areas, from food and beverage to décor.

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      Mentions: CORT
    9. Events + Content: The 2016 Experiential Marketing Content Benchmarking Study

      The Event Marketing Institute and experiential marketing agency Mosaic unveiled the Experiential Marketing Content Benchmarking Report, the first-ever study on how brands use live experiences to create and distribute content—and how consumers capture and share content at live experiences.

      The post Events + Content: The 2016 Experiential Marketing Content Benchmarking Study appeared first on Event Marketer.

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    10. Experiential In… Nashville

      Experiential In… Nashville

      Traveling on business? Have a half-day to yourself? In this series, we explore popular event destinations and mine our sources for lesser-known sites of inspiration, from unbelievable food and beverage adventures to immersive entertainment to, as you’ll see below… luxurious restrooms. Consider it a dose of professional development for the experience builder.

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    11. Winners Announced: 2015 Experience Design Awards

      Winners Announced: 2015 Experience Design Awards

      The best designs of the year have been named. We’ve got the hot list right here, as the editors of Event Marketer magazine have unveiled the winners of the 2015 Experience Design Awards.

      The EDAs recognize the best event and branded environments among this industry’s top experience designers and innovators, and the award-winning projects reflect how the world’s best creative studios are reinventing experience design across the industry.

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    12. 8 Steps to Maximizing Your Event’s Full ROI Potential

      Event marketers today are more responsible than ever for proving the value of their portfolios. Yet, many still leave a lot of that coveted return on investment lying on the table. 

In this 30-minute webinar, we will show you how to overlay your own strategic event planning process with an eight-step checklist that will help you maximize the hidden ROI-generating potential throughout your entire event plan.

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    13. Why All B-to-B Events are Influencer Events

      What was once a ballroom setting is now a loft in Brooklyn. What was once a stage and slide presentation is now an interactive gallery. And what was once your “press event” or “internal event” or “investor event” is now, simply put, your influencer event—and quite possibly a combination of them all.

Smart b-to-b events today include strategies that help legitimize the voices of attendees and earn the brand’s validation from its key influencers.

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    25-48 of 74 « 1 2 3 »
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