1. Articles from Event Marketer

    1-24 of 74 1 2 3 »
    1. The Impact of Experiential Design on Millennials

      The Impact of Experiential Design on Millennials

      Spending on corporate meetings and conferences has increased over the past few years, allowing companies to design meetings that generate more productive, impactful outcomes for attendees. As the number of participants increased, so has direct spending for both companies and participants. This means that not only are more meetings and conferences being held—but they are being attended by more people! So how does one create more impactful and creative experiences to cater to the growing audience?

      Read Full Article
      Mentions: CORT
    2. Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

      Intelligent Events: How Measurement Strategies, Wearables and Personalization are Transforming the Event Marketing Landscape

      In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant than ever before.

      Read Full Article
    3. What You Missed at EMS 2017: Day Three

      What You Missed at EMS 2017: Day Three

      American Greetings’ mailbox and card-writing station was a popular stop for EMS attendees.

      There would be no slowing down on the final day of the Experiential Marketing Summit (May 3-5) as another packed day kicked off at McCormick Place in Chicago. With 25 sessions including two master classes on the agenda, the spread of breakfast treats and fruit outside the general session ballroom helped fuel the morning.

      Read Full Article
      Mentions: Chicago
    4. What You Missed at EMS 2017: Day One

      What You Missed at EMS 2017: Day One

      Ben Grossman of Jack Morton Worldwide presents Data University in one of the opening day workshops at EMS 2017.

      Happy Birthday to the Experiential Marketing Summit. What began 15 years ago as the experiential community’s first official gathering has ballooned into the industry’s ultimate training conference and networking event. And in honor of this special year, we’re back in the city where it all began… Chicago, baby! It’s good to be home.

      Read Full Article
      Mentions: Chicago Jack Morton
    5. 2017 Trend Tracker: The Year of The Intelligent Event

      Attendees and exhibitors are benefitting from more pre-event and real-time content, micro-recommendations and insta-connections. Marketers are creating events that are nimble and simplified, and in turn, they can evolve in real-time for the best personalized experiences possible.

      The post 2017 Trend Tracker: The Year of The Intelligent Event appeared first on Event Marketer.

      Read Full Article
    6. EventTech 2016: What You Missed on Day One

      EventTech 2016: What You Missed on Day One

      TechTours guided attendees through various technology solutions in the campus during the opening reception.

      With a little extra je ne sais quoi, EventTech 2016 began bright and early at 8:15 Monday morning in Las Vegas for 28 attendees who embarked on a spectacular morning hike in Rainbow Gardens, which surround Lava Butte between Vegas and Lake Mead. Fun fact: exposed rocks in the region date back more than 1 billion years. Inspiration? Check. Active, un-forced networking? And check.

      Read Full Article
    7. Amplifying the Event Experience: Increasing Reach, Driving Shareability

      Amplifying the Event Experience: Increasing Reach, Driving Shareability

      The latest events are built as powerful platforms for reaching attendees on site, plus many others who may be miles away. In this episode of EM All Access, we discuss using social media as an amplifier, post-event extensions and activating attendee networks.

      The post Amplifying the Event Experience: Increasing Reach, Driving Shareability appeared first on Event Marketer.

      Read Full Article
    8. Fab 50 2016: Making the Most of Partnerships

      Fab 50 2016: Making the Most of Partnerships

      Each year, our Fab 50 program provides a list of the top fabricators serving the event and trade show industry in an effort to simplify the exhibit partner selection process. This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including a look at strategic partnerships.

      As event marketers know, great events are the product of great partnerships. Here, the Fab 50 weigh in on how you can make the most of yours.

      Read Full Article
    1-24 of 74 1 2 3 »
  1. Categories

  2. Topics in the News

    1. (6 articles) Chicago
    2. (5 articles) Las Vegas
    3. (3 articles) CORT
    4. (2 articles) CMO
    5. (2 articles) Mattel
    6. (2 articles) Digital
    7. (2 articles) Cisco Live
    8. (2 articles) Miami
    9. (2 articles) Atlanta
    10. (1 articles) GES
  3. Popular Articles

  4. Picture Gallery

    Best of the Best: Event Marketer Announces Ex Awards Event Marketing Summit Ex Awards 2014: The Best Event Marketing Campaigns of the Year The Marketer’s Guide to Optimizing Your Event Investment How To Leverage Instagram, Snapchat And Vine In Events The Event Marketer’s Guide to Bigger, Better, Stronger Interactive Experiences A Sneak Preview Of Our 2014 Women In Events Special Report Trend Tracker 2016: Largest Annual Report of Top Event Marketing Trends 28 Gift Ideas and Gadgets for Event Planners EXHIBITOR Magazine Releases Data on International Exhibiting Design Inspiration: See Inside Refinery29's Multi-Sensory Playground What can event planners learn from leisure travel trends? - Cit Magazine