How can you help drive more attendee traffic to booths? This post gives you clever tactics to make your exhibitors happy.
I recently received a message from a reader, Nicola, that caught my attention:
I love your blog and the new ideas it gives my team. I run an annual conference with an exhibition of 40+ booths. We get a lot of comments that we need to do more to get the delegates visiting the booths but I am coming up short on how I can do this, unless I physically drag them round myself!