1. Articles from Sue Pelletier

    1-24 of 55 1 2 3 »
    1. 5 Ways to Make Your Meeting More Customer-Focused

      Did you know that men hate to iron so much that they rather throw out a wrinkled shirt and buy a new one that pull out the ironing board in their hotel closet? That could just be a fun fact, but in the hands of speaker, author, and marketing and advertising specialist Kelly McDonald, founder of McDonald Marketing and a top expert in consumer trends, generational differences, and leveraging the customer experience, it’s a teachable one.

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    2. Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Now that recreational use of marijuana is legal in Colorado, Washington, Oregon, Alaska, California, Maine, Massachusetts, Nevada, and Washington, D.C., meeting hosts need to develop a policy around pot use at their events.

      In fact, says meetings industry attorney Joshua Grimes, Esq., Grimes Law Offices, the availability and acceptability of pot among attendees has risen to the point where now, even if you’re not meeting in a state that has legalized recreational use of the substance, you still need to have a policy and plan in place.

      What makes you think that the time has come for planners ...

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      Mentions: Massachusetts
    3. How an Effective Email Marketing Campaign Can Drive Registration

      How an Effective Email Marketing Campaign Can Drive Registration

      While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email.

      Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

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    1-24 of 55 1 2 3 »
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