1. Articles from Sue Pelletier

    1-24 of 40 1 2 »
    1. 5 Ways to Make Your Meeting More Customer-Focused

      Did you know that men hate to iron so much that they rather throw out a wrinkled shirt and buy a new one that pull out the ironing board in their hotel closet? That could just be a fun fact, but in the hands of speaker, author, and marketing and advertising specialist Kelly McDonald, founder of McDonald Marketing and a top expert in consumer trends, generational differences, and leveraging the customer experience, it’s a teachable one.

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    2. Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Now that recreational use of marijuana is legal in Colorado, Washington, Oregon, Alaska, California, Maine, Massachusetts, Nevada, and Washington, D.C., meeting hosts need to develop a policy around pot use at their events.

      In fact, says meetings industry attorney Joshua Grimes, Esq., Grimes Law Offices, the availability and acceptability of pot among attendees has risen to the point where now, even if you’re not meeting in a state that has legalized recreational use of the substance, you still need to have a policy and plan in place.

      What makes you think that the time has come for planners ...

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      Mentions: Massachusetts
    3. How an Effective Email Marketing Campaign Can Drive Registration

      How an Effective Email Marketing Campaign Can Drive Registration

      While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email.

      Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

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    4. Pharma Meeting Planners: Show Me the Data

      Pharma Meeting Planners: Show Me the Data

      Get a bunch of meeting planners in a room, and the conversation quickly gets down to the nitty-gritty details. Get a bunch of life sciences meeting professionals in a room, and that conversation goes to a whole new level of granularity.

      While the minutiae may be mind boggling to the uninitiated—does it really matter how you split up the cost among riders on that airport shuttle, or whether you include a bartender fee in the cost of a meal?—it’s essential that planners who live in the pharma and life sciences world have a process for collecting, tracking ...

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    5. PCMA Honors 2017 Visionary Award Winners

      Martin Balogh, Carol Krugman, and Barry Smith were in the spotlight at the Professional Convention Management Association Education Foundation’s red-carpet event at the Marriott Marquis Washington, D.C. this week. More than 1,000 people gathered to see Balogh, associate executive director, meetings and travel group, American Bar Association; Krugman, MEd, CMP, CMM, chair of the department of hospitality, tourism, and events, Metropolitan State University of Denver; and Smith, president and CEO of the Metro Toronto Convention Center, receive the organization’s 2017 Lifetime Achievement Meeting Professional, Educator, and Supplier awards at the black-tie event.

      Also celebrated at the ...

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      Mentions: CMP PCMA Accor
    6. MPI’s Plan Your Meetings Creates Gun-Law Map

      MPI’s Plan Your Meetings Creates Gun-Law Map

      Whatever your personal feelings are about firearms, the cold, hard fact is that most states have open-carry laws (some require permits, some do not), and 11 states and counting have passed laws that allow for concealed carry of firearms without a permit . Complicating matters are that some venues prohibit firearms, even when they're allowed under state law. What’s a planner to do when it comes to devising a policy around firearms at meetings?

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    7. What Tomorrow’s Leaders Want—but Aren’t Getting—from Today’s Meetings

      Career development opportunities are a key motivator for 80 percent of people considering whether or not to attend a meeting, according to a recent study. Meeting organizers, however, did not rate this as a highly motivating factor.

      This was just one of several disconnects discovered by Loughborough University and Imago Venues, both based in the U.K., when they asked 430 university students and current meeting participants about their meeting experiences.

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    8. 5 Practical Tips for Managing Volunteer Meetings

      5 Practical Tips for Managing Volunteer Meetings

      It’s hard enough to keep staff meetings on track—and those people all work for the same boss. When you’re running a committee or board meeting comprised of volunteers, that hard job just gets a lot harder.

      Here is some practical advice to make it just a bit easier, learned from the combined experience of Rebecca DeVivo, MPH, MSW, associate executive director, education, American Academy of Physical Medicine and Rehabilitation; Ed Dellert, RN, MBA, CHCP, chief policy and learning officer, American Society for Gastrointestinal Endoscopy; and Suzanne Ziemnik, M.Ed, vice president, continuing professional development, American Society for ...

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    9. Could the Confusing New Device Travel Rule Mess with Your Meetings?

      Could the Confusing New Device Travel Rule Mess with Your Meetings?

      Color me confused.

      By now, you’ve likely heard that the Trump administration has instituted a rule requiring airlines from eight Muslim-majority countries in the Middle East and North Africa to ban passengers to the U.S. traveling with anything bigger than a cellphone in their carry-on luggage. Now laptops, tablets, e-readers, cameras, portable DVD players, and other electronic devices must be packed in checked baggage.

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    1-24 of 40 1 2 »
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