1. Articles from Sue Pelletier

    1-24 of 49 1 2 »
    1. 5 Ways to Make Your Meeting More Customer-Focused

      Did you know that men hate to iron so much that they rather throw out a wrinkled shirt and buy a new one that pull out the ironing board in their hotel closet? That could just be a fun fact, but in the hands of speaker, author, and marketing and advertising specialist Kelly McDonald, founder of McDonald Marketing and a top expert in consumer trends, generational differences, and leveraging the customer experience, it’s a teachable one.

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    2. Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Stirring the Pot: What Planners Need to Know About Marijuana Liability

      Now that recreational use of marijuana is legal in Colorado, Washington, Oregon, Alaska, California, Maine, Massachusetts, Nevada, and Washington, D.C., meeting hosts need to develop a policy around pot use at their events.

      In fact, says meetings industry attorney Joshua Grimes, Esq., Grimes Law Offices, the availability and acceptability of pot among attendees has risen to the point where now, even if you’re not meeting in a state that has legalized recreational use of the substance, you still need to have a policy and plan in place.

      What makes you think that the time has come for planners ...

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      Mentions: Massachusetts
    3. How an Effective Email Marketing Campaign Can Drive Registration

      How an Effective Email Marketing Campaign Can Drive Registration

      While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email.

      Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite.

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    4. Pharma Meeting Planners: Show Me the Data

      Pharma Meeting Planners: Show Me the Data

      Get a bunch of meeting planners in a room, and the conversation quickly gets down to the nitty-gritty details. Get a bunch of life sciences meeting professionals in a room, and that conversation goes to a whole new level of granularity.

      While the minutiae may be mind boggling to the uninitiated—does it really matter how you split up the cost among riders on that airport shuttle, or whether you include a bartender fee in the cost of a meal?—it’s essential that planners who live in the pharma and life sciences world have a process for collecting, tracking ...

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    5. PCMA Honors 2017 Visionary Award Winners

      Martin Balogh, Carol Krugman, and Barry Smith were in the spotlight at the Professional Convention Management Association Education Foundation’s red-carpet event at the Marriott Marquis Washington, D.C. this week. More than 1,000 people gathered to see Balogh, associate executive director, meetings and travel group, American Bar Association; Krugman, MEd, CMP, CMM, chair of the department of hospitality, tourism, and events, Metropolitan State University of Denver; and Smith, president and CEO of the Metro Toronto Convention Center, receive the organization’s 2017 Lifetime Achievement Meeting Professional, Educator, and Supplier awards at the black-tie event.

      Also celebrated at the ...

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      Mentions: CMP PCMA Accor
    1-24 of 49 1 2 »
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