1. Articles from Christina Green

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    1. Design-Driven Project Management for Event Planners

      Design-Driven Project Management for Event Planners

      Do you want to run your event, team, and suppliers more effectively? It’s time to embrace design-driven project management. Here’s how: Event planners juggle a lot of roles and responsibilities. But no matter how good you are at your job, you will at some point be relying on someone else to do something. Sometimes those […]

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    2. How to Design an Event Flyer That Gets Attention

      How to Design an Event Flyer That Gets Attention

      Marketing is a critical piece of all of your events and that includes visually appealing flyers. But what does it take to create a visual masterpiece? Here’s what you need to know. Today’s design software has made it simple to create an event flyer. There are easy-to-use templates that even suggest colors, fonts, and image […]

      The post How to Design an Event Flyer That Gets Attention by Christina Green appeared first on http://www.EventManagerBlog.com

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    3. 15 Trick Questions Event Planners Ask Attendees

      15 Trick Questions Event Planners Ask Attendees

      It’s all in the question. Event planners ask attendees a lot of questions but those posed are not always as they seem. Find out the hidden meanings behind the smart questions we ask our attendees. It’s illegal in a job interview to ask someone if they have children. Yet once I was asked to name […]

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    4. The Dynamics of Unique Value Proposition in Your Events

      The Dynamics of Unique Value Proposition in Your Events

      Are you tired of everything coming down to money when talking with prospective clients? Are you trying to figure out how to get them to see your value? Hint: it can’t be done in a sales pitch. As a business, you need a unique value proposition for your event planning services and the events you […]

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    5. 7 Steps to Customizing Your Venue Selection

      7 Steps to Customizing Your Venue Selection

      Want to try a new way to connect with your attendees? Select a venue that reflects your organization’s mission. Here’s what you need to consider to connect your mission to your venue selection. If you’re an event planner working with a specialized organization or brand with a dedicated mission, it can be very effective to […]

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    6. 15 Ways to Tailor Event Education to Your Audience

      15 Ways to Tailor Event Education to Your Audience

      Personalization is essential to a successful event. It’s quickly becoming an attendee expectation. But how do you personalize learning outside of tracks in a way that scales? If marketers, and more generally business people, have discovered anything over the past few years it’s that everyone wants to be unique. Some of us even want to […]

      The post 15 Ways to Tailor Event Education to Your Audience by Christina Green appeared first on http://www.EventManagerBlog.com

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    7. 6 Coping Strategies for Last-minute Event Changes

      6 Coping Strategies for Last-minute Event Changes

      Are you stressed out over last-minute client changes and bookings? Get control back without getting fired with these six ideas. In your personal life, last-minute changes often yield fun surprises: an unexpected trip, a visit to the movies on a day you were hoping for sun, or a music substitution for an opening band that […]

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    8. 16 Ways to Stretch Your Event Budget

      16 Ways to Stretch Your Event Budget

      Are you looking to host an event but your budget doesn’t seem large enough to cover lunch in a cafeteria? No worries. These tips can help you make the most of a small budget. If you’re working with an extremely limited budget, what can you do? Attendees have expectations for events and it’s not as […]

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    9. 6 Things To Do When You Inherit a Struggling Event

      6 Things To Do When You Inherit a Struggling Event

      Inheriting a struggling event is a challenge or a burden depending on your attitude. But with a couple of steps you can launch a much different, more successful happening. You hear it in sports franchises all the time–how will the new coach turn things around? You hear it on a company level too. What will […]

      The post 6 Things To Do When You Inherit a Struggling Event by Christina Green appeared first on http://www.EventManagerBlog.com

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    10. The Event Planner’s Guide to Experiential Marketing

      The Event Planner’s Guide to Experiential Marketing

      What are the key components of a successful experiential marketing campaign and how can event planners use live brand marketing to its full advantage without it costing the earth?   Experiential marketing is live event marketing that engages an audience with a brand like nothing else. Clips of experiential marketing often go viral because of […]

      The post The Event Planner’s Guide to Experiential Marketing by Christina Green appeared first on http://www.EventManagerBlog.com

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    11. 7 Wrong Reasons for Becoming an Event Planner

      7 Wrong Reasons for Becoming an Event Planner

      Are you considering going into event planning? Or are you currently dabbling in it and want to make it your full-time career? Whether you’re thinking about it or are already in it, you don’t want to take on the career if you’re doing it for these misconceptions. If you think this article is written to […]

      The post 7 Wrong Reasons for Becoming an Event Planner by Christina Green appeared first on http://www.EventManagerBlog.com

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      Mentions: David Tutera
    12. 9 Ways You Should Never Announce Your Event

      9 Ways You Should Never Announce Your Event

      Announcing an event, or making a big product announcement, opens you up to all sorts of mishaps. Preparation really is the best medicine. Try these ideas to cut down on the likelihood of something going terribly wrong at your event. You’ve dreamed up a perfect event announcement or drum roll at your event and then […]

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    13. 10 Events that Take Security Seriously

      10 Events that Take Security Seriously

      Event security is serious business these days. Here are ten events that make it a top priority. Today’s event planners need to think about safety on multiple levels. There are the growing concerns around physical crowd safety but that’s not the only thing event managers need to be on top of. Cyber security and data […]

      The post 10 Events that Take Security Seriously by Christina Green appeared first on http://www.EventManagerBlog.com

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    14. 50 Life Lessons Event Planners Have Learned Well

      50 Life Lessons Event Planners Have Learned Well

      Old timers are full of good advice but event planners have a lot of their own too. Check out these life lessons that event planners have learned way too well. When it comes to event planners most of us have been educated at the school of hard knocks. We’ve learned over and over through things […]

      The post 50 Life Lessons Event Planners Have Learned Well by Christina Green appeared first on http://www.EventManagerBlog.com

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    15. Utilizing the Power of Storytelling at Your Next Event

      Utilizing the Power of Storytelling at Your Next Event

      “Tell me a story” is not just a bedtime-stalling tactic practiced by elementary school children everywhere. It’s a desire that runs as an undercurrent of many cultures. If you’re not using storytelling at your event, you’re missing an opportunity for connection and much more. Okay, let’s be honest. There is no measurable way to prove […]

      The post Utilizing the Power of Storytelling at Your Next Event by Christina Green appeared first on http://www.EventManagerBlog.com

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      Mentions: Atlanta
    16. 18 Ways to Get More People to Your Fundraising Event

      18 Ways to Get More People to Your Fundraising Event

      It’s difficult to have a successful fundraising event without attendees. If you’re struggling to get more people to your fundraiser, it’s time you branch out. Try these ideas. A fundraiser is only as successful as the people you get in attendance. If you’re inviting huge lists and only a fraction of them come, it’s time […]

      The post 18 Ways to Get More People to Your Fundraising Event by Christina Green appeared first on http://www.EventManagerBlog.com

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    17. 13 Honest Truths Why You’re Not Earning the Event Planner Salary You Want

      13 Honest Truths Why You’re Not Earning the Event Planner Salary You Want

      Are you happy with the salary you’re making as an event planner? If not, there’s something you can do about it. But first, we have to be honest about why you’re not getting what you want. It’s easy to look at high-paid athletes and lament that your salary will never compare to what they bring […]

      The post 13 Honest Truths Why You’re Not Earning the Event Planner Salary You Want by Christina Green appeared first on http://www.EventManagerBlog.com

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    18. 13 Little Things Venues Can Do That Mean a Lot to Event Planners

      13 Little Things Venues Can Do That Mean a Lot to Event Planners

      It’s hard to impress event planners with grandiose shows. They’ve seen a lot. But for venues that want to make an impression on them, it’s often the little things that do the trick. Venue managers can try and impress event planners with food porn and impressive lighting displays, but sometimes the decision comes down to […]

      The post 13 Little Things Venues Can Do That Mean a Lot to Event Planners by Christina Green appeared first on http://www.EventManagerBlog.com

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    19. How To Get Support To Innovate Your Event

      How To Get Support To Innovate Your Event

      Don’t get mired in the old ways of doing things with a conservative board, client, or employer who’s fearful of change. Present your ideas to innovate with confidence by following these tips. You’re stuck, or rather, the people you work for are. Those behind your event just can’t seem to embrace this century. They don’t […]

      The post How To Get Support To Innovate Your Event by Christina Green appeared first on http://www.EventManagerBlog.com

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    20. 8 Ways to Jazz up Your Evening Reception Events

      8 Ways to Jazz up Your Evening Reception Events

      Need something new to replace your boring champagne reception? Here are a few ideas to start revving your imagination motor for evening social receptions. It’s hard to build excitement around the same old, same old kind of event receptions but it’s also difficult to switch something up when it is an event planning tradition. Event […]

      The post 8 Ways to Jazz up Your Evening Reception Events by Christina Green appeared first on http://www.EventManagerBlog.com

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    21. 8 Steps To Winning Out-of-Town Event Business

      8 Steps To Winning Out-of-Town Event Business

      Are you looking to win more out-of-town event contracts? There’s no doubt you’re ready to handle the coordination long distance but have you set your rates appropriately? If you’re a new event planner, or you’re new to negotiating your travel and time for work further afield, there are a few things you should decide in […]

      The post 8 Steps To Winning Out-of-Town Event Business by Christina Green appeared first on http://www.EventManagerBlog.com

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    22. 9 Ways to Increase Exhibitor ROI Before, During and After the Event

      9 Ways to Increase Exhibitor ROI Before, During and After the Event

      Ensuring your exhibitors have the largest return on investment (ROI) possible is just as important as attendees having an enjoyable experience. With a poor return on their investment, exhibitors won’t be back. And without them, you’ve lost a significant amount of revenue and you’ll need to fill their spots in the future. One of the […]

      The post 9 Ways to Increase Exhibitor ROI Before, During and After the Event by Christina Green appeared first on http://www.EventManagerBlog.com

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      Mentions: ROI
    23. 11 Meetings You Need for an Awesome Event

      11 Meetings You Need for an Awesome Event

      Meetings often have a bad reputation as a good way of wasting time but these eleven types of actions will ensure everyone’s on track and working towards a successful event. Meetings get a bad wrap: “A meeting is an event in which the minutes are kept and the hours are lost.” And who can forget […]

      The post 11 Meetings You Need for an Awesome Event by Christina Green appeared first on http://www.EventManagerBlog.com

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    24. 10 Ways to Get a Fast Response from Your Event Supplier

      10 Ways to Get a Fast Response from Your Event Supplier

      Is one of your suppliers taking too long to respond? No matter what you do are they ignoring your requests? Here are some ideas to get them to respond in a speedy manner. The event industry moves at a fast pace and deadlines and lead times are often short, putting pressure on the event planner […]

      The post 10 Ways to Get a Fast Response from Your Event Supplier by Christina Green appeared first on http://www.EventManagerBlog.com

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