1. Featured Articles

    1-19 of 19
    1. Experiential Marketing 101: 5 Easy Ways to Get Started

      Explore A Resource For Event News & Insight (Mar 16 2017)

      Experiential Marketing 101: 5 Easy Ways to Get Started

      If you’ve been dismissing experiential marketing as a passing trend or as too expensive, think again. Better yet, feel again. Because experiential marketing is all about emotions—in fact, most purchases occur for reasons that are rarely rational. And while playing your prospects’ heartstrings might sound a little touchy-feely, it really works.

      (Read Full Article)

    2. VDA Productions Drops Social Media Activation Into the "Heart" of iHeartRadio Jingle Ball 2016 - Yahoo Finance

      Explore Yahoo! Finance (Dec 13 2016)

      VDA Productions Drops Social Media Activation Into the "Heart" of iHeartRadio Jingle Ball 2016 - Yahoo Finance

      VDA Productions brings visions and brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits, Themed Retail Environments, and Corporate Facilities. The company has produced events on a national and global scale, and employs a ...

      (Read Full Article)

      Mentions:   Boston   Bob Russo   VDA

    3. VDA Productions a Finalist for the 2016 BizBash Event Style Awards

      Explore PR Newswire (Nov 1 2016)

      VDA Productions a Finalist for the 2016 BizBash Event Style Awards

      VDA Productions a Finalist for the 2016 BizBash Event Style Awards Experiential agency selected after judges consider nearly 1000 submissions. 09:00 BOSTON, Mass. , Nov. 1, 2016 /PRNewswire/ -- VDA Productions , the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings , Tradeshows , Themed Events , Exhibits, Themed Retail Environments and Corporate Facilities , is honored to be a finalist for the 2016 BizBash Event Style Awards ; Leading event production agencies, brands, and venues are among the finalists for the BizBash Event Style Awards. For the fourth year, the awards will honor the best ideas, strategies ...

      (Read Full Article)

      Mentions:   Boston   VDA   Tradeshows

    4. VDA Productions a Finalist for the 2016 BizBash Event Style Awards

      Explore cbs8.com (Nov 1 2016)

      VDA Productions a Finalist for the 2016 BizBash Event Style Awards

      Experiential agency selected after judges consider nearly 1000 submissions.

      BOSTON, Mass.Nov. 1, 2016 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate MeetingsTradeshowsThemed EventsExhibits, Themed Retail Environments and Corporate Facilities, is honored to be a finalist for the 2016 BizBash Event Style Awards; Leading event production agencies, brands, and venues are among the finalists for the BizBash Event Style Awards. For the fourth year, the awards will honor the best ideas, strategies, products, and venues in the industry. VDA will be competing in the category ...

      (Read Full Article)

      Mentions:   Boston   Bob Russo   VDA

    5. ISES Re-brands as International Live Events Association

      Explore Special Events Magazine (May 2 2016)

      The International Special Events Society announced today that it has officially changed its name to the International Live Events Association.
      The International Special Events Society announced today that it has officially changed its name to the International Live Events Association. The association's president, Jodi Collen, CSEP, made shared the news via a video broadcast.
      (Read Full Article)

      Mentions:   ISES

    6. VDA Productions to Host Annual Boston Design Week Session

      Explore Business News (Mar 3 2016)

      VDA Productions to Host Annual Boston Design Week Session

      BOSTONMarch 3, 2016 /PRNewswire/ -- VDA Productions, the premier provider of  3D marketing experiences and design solutions that bring brands to life for Corporate MeetingsTradeshowsThemed Events,Exhibits, Themed Retail Environments and Corporate Facilities, has once again been asked to host an event for Boston Design Week 2016; Execution Isn't Everything: The Importance of Experiential Event BrandingApril 7from 4:30 – 6PM at VDA headquarters, 63 Inner Belt Road, Somerville MA.

      "Experiential marketing is everywhere," said Bob Russo, Director of Creative Services at VDA Productions and one of the session presenters. "More and more marketers are moving ...
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      Mentions:   Boston   Bob Russo   VDA

    7. Launch Events - Make them a success!

      Explore A Resource For Event News & Insight (Nov 11 2015)

      Launch Events - Make them a success!

      There is so much that goes into creating, producing and marketing a new product that it is often overwhelming to plan a launch event on top of that!

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    8. VDA Productions Complements MarketingProfs B2B Forum 2015 Sherry Turkle ... - Pr Newswire (press release)

      Explore PR Newswire (Oct 29 2015)

      VDA Productions Complements MarketingProfs B2B Forum 2015 Sherry Turkle ... - Pr Newswire (press release)

      BOSTON, Oct. 29, 2015 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments, and ...

      (Read Full Article)

      Mentions:   Boston   Meghan Welborn   VDA

    9. Webb drops Democratic presidential bid, weighs possible independent run - Fox News

      Explore Fox News (Oct 20 2015)

      Webb drops Democratic presidential bid, weighs possible independent run - Fox News

      In a press conference Tuesday afternoon, Webb said political candidates are "increasingly out of step with the people they're supposed to serve," claiming Americans also are increasingly independent -- and uncomfortable with "the extremes." "For this ...

      (Read Full Article)

    10. AMEX 2016 Forecast: Meetings on the Upswing Globally - Medical Meetings (subscription)

      Explore Meetings Net (Oct 16 2015)

      The news from American Express Meetings and Events' 2016 Meetings and Events Forecast was almost uniformly positive, with predictions that the brightening world economy and an increase in corporations expanding globally will drive an increase in the ...

      (Read Full Article)

      Mentions:   Las Vegas

    11. VDA Productions Invests in MarketingProfs' Ninth Annual B2B Marketing Forum in Boston with Specialty Sponsorship

      Explore Business News (Oct 15 2015)

      VDA Productions Invests in MarketingProfs' Ninth Annual B2B Marketing Forum in Boston with Specialty Sponsorship

      BOSTON, Oct. 15, 2015 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate Meetings, Tradeshows, Themed Events, Exhibits and Themed Retail Environments, and Corporate Facilities, today announces that it will be sponsoring MarketingProfs' Ninth Annual B2B Marketing Forum.

      (Read Full Article)

      Mentions:   Boston   VDA   Tradeshows

    12. October 7, 2015: Why Local Curation Matters for Global Events, Facebook's New Features Bridge Digital With Live TV, Citigroup to Bring Changes to 'Today' Show Concert Series

      Explore BizBash Media (Oct 7 2015)

    13. Saving Money On Your Tradeshow Program

      Explore A Resource For Event News & Insight (Sep 23 2015)

      Saving Money On Your Tradeshow Program

      As an event professional that works to customize trade show environments with our clientele, I’m constantly looking for ways to create maximum impacts for minimum spend.

      (Read Full Article)

      Mentions:   VDA

    14. Why Fortune 500 companies are hosting holiday parties in summer

      Explore Special Events Magazine (Aug 6 2015)

      Why Fortune 500 companies are hosting holiday parties in summer

      Corporate entertainment – the face of which is the annual company holiday party – has changed over the years. Once an occasion for employees to gather around the punch bowl to celebrate the winter holidays and a year of hard work, holiday parties have turned into dynamic, exciting (often off-site) events for not just employees but for families and clients, too. But the venue, entertainment and participants aren’t the only things changing. Companies are recognizing that their employees’ hard work should be celebrated all year-long--and they’re hosting exciting summer events to prove it.

      (Read Full Article)

    15. Switching It Up: the Greater Boston Food Bank taps VDA Productions to Revamp Fund-raising Banquet

      Explore BizBash Media (Aug 6 2015)

      Switching It Up: the Greater Boston Food Bank taps VDA Productions to Revamp Fund-raising Banquet

      When the Greater Boston Food Bank (GBFB) decided to switch things up after 11 years of holding its annual fund-raising banquet, the transition was spearheaded by Jeremy Burton, president of product sales and marketing at EMC. One company quickly came to mind to help the EMC event team produce the unique evening: VDA Productions and its director of creative services, Bob Russo.

      (Read Full Article)

      Mentions:   EMC   Bob Russo   VDA

    16. No Denying the Importance of Branded Events, People!

      Explore A Resource For Event News & Insight (Jul 21 2015)

      No Denying the Importance of Branded Events, People!

       Events take many different forms, but they all have the potential for gaining an enormous marketing advantage for the company sponsoring them. 

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    17. State of the Industry

      Explore Meeting Professionals International (Jul 14 2015)

      State of the Industry

      by Michael Pinchera | Jul 08, 2015 Candid thoughts from a wide spectrum of meeting and event professionals on where we are and the direction in which we need to go. Click here to download a PDF copy of the full article. This is a people industry. The value of peer-to-peer education is incredible. The value of a mentor is invaluable. But even 40-year meeting industry veterans can learn from picking the brains of those less experienced. That’s why for “The State of the Industry” I reached out to dozens of meeting pros (planner and supplier, association and corporate, student ...

      (Read Full Article)

    18. A Look at Generation Z and the Future of Events

      Explore A Resource For Event News & Insight (Jul 8 2015)

      A Look at Generation Z and the Future of Events

      Just when you thought you had the generation of millennials all figured out; the next group of up-and-coming youngsters is about to make an entrance in a big way. 

      (Read Full Article)

      Mentions:   Meghan Welborn   VDA

    19. VDA's Award-Winning Charging Valet Lights Up The Show Floor

      Explore BizBash Media (Jun 30 2015)

      VDA's Award-Winning Charging Valet Lights Up The Show Floor

      Updated with a sleeker, more sophisticated look featuring translucent polypropylene construction to enhance the programmable lighting package and an updated graphics package, the Charging Valet from VDA Productions is a “must-have amenity,” providing the ultimate in event sponsorship and corporate branding opportunities.

      (Read Full Article)

      Mentions:   VDA

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