1. Call to Action

    Call to Action
    How to take photo activations beyond the point of distribution Sonia Andresson-Nolasco
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    1. There are more than 300 million cell phone subscribers in the U.S., which is 96 percent of households.
    2. If somebody is taking my photo and then I go on the website with my iPhone, but the photo is not available because the website is not smartphone compatible, I won't bother with it again.
    3. We're creating ways for a call to action in follow up to the photo. These links are able to prove ROI all the way to sales conversion from a photo being taken at an event.
    4. We have done coded cards for clients that insisted on it, and to prove our point we volunteer to also email the photo.
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