1. The Marketer’s Guide to Optimizing Your Event Investment

    The Marketer’s Guide to Optimizing Your Event Investment

    New White Paper Details a Four-Step Plan for Boosting Performance Without Breaking the Bank

    Whether you have a bigger budget than last year or you are tightening the belt on your event programs in the months ahead, all event marketers have to optimize the effectiveness of their portfolios in order to prove the value of the money being spent on live engagements.

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