1. "Meetings Mean Business" Launches Aggressive Education Campaign

    "Meetings Mean Business" Launches Aggressive Education Campaign

    With more than $500,000 already raised, the “Meetings Mean Business” coalition is embarking upon a strategic campaign to educate both the public and private sectors on the value of meetings and events. During a panel presentation Wednesday at the Americas Incentive, Business Travel and Meetings Exhibition (AIBTM) at the Orange County Convention Center, leaders from several participating organizations shared details of the plan that is intended to put the industry in an offensive, rather than defensive, mode.

    “We have to be aggressive,” says Roger Dow, president and C.E.O. of the U.S. Travel Association. “You can’t ...

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