Events Industry Sees Rise in Business - What do you think about that?
According to the International Special Events Society (ISES), the events industry is looking forward to a profitable year. In the ISES survey, 78 percent of the companies agree that their business will see a big push forward in 2014-2015.
Here are some key details from the survey:
- 78 percent of those surveyed expect business to grow in the 2014-15 calendar year.
- 52 percent of those anticipating growth are calculating a 25 percent gain in business.
- Overall, 57 percent expect direct client spend to increase as well.
Brian Acheson CSEP, the ISES international president, said: "This survey shows that the events industry is continuing to recover, not just locally but globally, and that there is a very strong demand for event products and services across all sectors, with both supplier sales and client spend increasing at a fast pace."
Four years ago, at a point where the economy was struggling, the events industry still maintained a 52 percent overall optimism on the industry’s growth. Now, with a more stable economy, companies respect the value of a marketing event. This upcoming year will provide clients fresh opportunities to present its brand in the best light possible. Clients are looking for a unique display to portray their brand best.
Did you know: On this date, May 23: In 1934, notorious criminals Bonnie Parker and Clyde Barrow are shot to death by Texas and Louisiana state police while driving a stolen car near Sailes, Louisiana.
In 1984, Surgeon General C. Everett Koop issued a report saying there was "very solid" evidence linking cigarette smoke to lung disease in non-smokers. "Indiana Jones and the Temple of Doom," starring Harrison Ford, was released by Paramount Pictures.