1. Q&A: Sap\'s Global Event Chief on Transforming Its Giant Hybrid Meeting [ORLANDO]

    German software company SAP AG demonstrated new strategies to engage attendees and excite people about its brand at its annual customer and partner conference, Sapphire Now. The three-day event—recently named one of our 14 Most Innovative Meetings—wraps up Wednesday at the Orange County Convention Center.    This year SAP did away with the last year’s colocation strategy—simultaneous conferences in Orlando and Frankfurt—and instead expanded global dissemination by streaming content to 22 satellite locations (up from five last year). In addition to daily keynote sessions from a 6,600-seat theater built on the show floor, the event ...
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