1. Upfronts 2011: Hulu Hosts First Formal Presentation With Kinect Demo, Performance by Lxd [new York]

    Upfronts 2011: Hulu Hosts First Formal Presentation With Kinect Demo, Performance by Lxd [new York]
    Upfronts are no longer the realm of the big broadcast networks, as their smaller cable cousins roll out efforts before, during, and after the week traditionally reserved for presentations from ABC, CBS, NBC, and Fox. And now that the landscape for access to television content is changing, other companies are hosting large affairs for media buyers. May 4 saw the first formal upfront from Hulu, the Web-based video hub launched in 2007 as a joint venture between NBC Universal and Fox parent News Corporation. The sales-focused event for 350 guests not only promoted the company's new platforms, but also ...
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