1. What Is Event Marketing Automation?

    What Is Event Marketing Automation?

    This is a sponsored post written by Nicola Rossetti, Chief Strategy Officer at etouches.

    More information about Event Manager Blog’s sponsored posts.

    Imagine you are a golf course owner; you can decide to send an army of grounds keepers to water the fairways and greens, or build an automatic watering system that reacts to conditions (temperature, rain, etc.) to run when and where it’s needed. What would you do?

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