1. Using Loyalty to Make Your Event a Success

    Using Loyalty to Make Your Event a Success

    This post will be covering a few ideas that can be borrowed from loyalty programmes to make your event a success.

    Loyalty has been used in marketing for hundreds of years but it is perhaps in the past 40 years that we have really seen the growth of loyalty programmes such as airline frequent flyer programs, credit card points, coffee shop loyalty cards or hotel club memberships.

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