This is a guest post written by Margaret Colebeck. She is a trade show event staffing expert and blogger for Models4tradeshows. Her blog posts focus on providing tips and advice to event staffing professionals. Submit your guest post here.
The success of an event largely depends on the event staff working and how well they interact and engage with your audience. Not only is the event staff the face of your brand, but they help to build and establish relationships with your most valued customers.