1. Innovation Forum Preview: How to Bridge the Physical and Digital Worlds

    Innovation Forum Preview: How to Bridge the Physical and Digital Worlds

    CHICAGO With technology providing marketers with more ways to connect and track their target demographic, innovative companies are finding ways to introduce digital techniques and products into physical environments. For instance, when Forever 21 opened its Times Square flagship, space150 created a way for the fast fashion brand's digital billboard to interact with the crowds gathered in the public space. The agency's C.E.O.

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