1. Versace Debuts New Collection With Three Mini Fashion Shows and Concerts—at One Event

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    1. They wanted this idea of an event where content was king, where there was something happening all the time.
    2. The simulation here lies in seeing from the inside out and what's happening in live time.
    3. Donatella wanted the room to always feel live and never be static—the idea that there's action over here and there.
    4. There were many moving parts that had to be perfectly timed to the minute.
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