1. The Five Essential Rules of Special Event Design Today

    The Five Essential Rules of Special Event Design Today

    By Susan Cuadrado Today’s hottest event looks evoke a mood or feeling rather than reflect an obvious theme, more about design than decor. Today’s hottest event looks evoke a mood or feeling rather than reflect an obvious theme, more about design than decor. Event designers share some key rules to staying in the game. read more

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    1. I have definitely seen our more sophisticated clientele move toward a less obvious look.
    2. The general trend is toward eclectic, incorporating familiar and surprising at the same time, and using elements that are recognizable in clever ways.
    3. First and foremost, a designer must have a working knowledge of technology and lighting.
    4. Those one-on-one conversations where business deals are made happen in these casual event environments.
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