1. To Succeed in the Social Media World, Meeting Professionals Need Only...

    To Succeed in the Social Media World, Meeting Professionals Need Only...

    Did you know? To succeed in the social media world, meeting professionals need only emulate the strategies they use for live events! Create networks of…

    • partners
    • suppliers
    • customers

    What this does: Ensures that customers perceive greater value in being part of the network than being out of it.

    Now, can you manage that network without appearing to try to control it? Remember this: What was once audience has become producer.

    As a meeting professional, you will need to respond to a shift in power - You are no longer creating content for consumption by your attendees; you are collaborating with them in a two-way environment.

    What to do? Try moving beyond creating messages and into creating an environment for convening and supporting groups.

    Keep in mind:

    • Know that people use different social media platforms differently. Have appropriate strategies for each.
    • Online communities of shared interest are new market segments. Identify, join, nurture, and serve.
    • Humanize your  voice. Participate as a contributor and not a marketer.

    Till next time,

    Meghan

    Join my Twitter conversation: @meghanwelborn

     

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