On the Street with Debra Roth: Trendspotting!
For you, today, I have some "trendspotting" on methods and materials…. actually there is a lot – WAY too much to write about all in one sitting! So go on, take a read and come on back for more. *wink*
Can you believe Hostess Ho-Ho’s, Sno Balls, Ring Dings, Devil Dogs and of course TWINKIES may be gone soon….but not forgotten!
And as far as materials go – these will last well into the future. There are plenty of people collecting them as we speak! (Some of the brands and recipes will most probably be sold off and remain available…) Did you see them on Ebay?
This group of ideas comes from the DIY movement (do it yourself) mixed with a bit of crafts with a healthy dose of sustainability thrown in.
CROCHET seems to be all around, on the streets, in fashion, home décor and accessories. I don’t know what makes an idea move through society but once I started to see crochet, knitting and knotting, then I saw it EVERYWHERE!
Jewelers are knitting and crocheting out of all kinds of materials – Both metal and more unusual materials, such as rubber tubing - including old rubber inner tubes, a great re-use of materials and these products are great looking!
Also using rubber tubing are NEO’s bowls, striking home items! Think NEO like neoprene and a new material to use...
FELT – has been re-surfacing in the last few years too, as beads, jewelry and décor elements to fabric, clothing and home décor. Felting is an old craft where wool or fiber is treated exactly like paper pulp would be, poured into sheets or shaped.
Felt and many other materials also are now paired for Laser Cutting as it has become available in both large-scale industry and the small biz usage. Almost any material can be laser cut! As it sounds, the laser can cut the most intricate of shapes using CNC.
Now, more technology enters our methods and materials. 3D Printing – Now this is HOT, HOT, HOT! Most people don’t understand what 3D printing is – so here we go… Also called rapid prototyping, 3-D printing starts with a computer generated 3D model. This form is then output on a printer that goes around (multi-directional) creating the physical model from a plastic filament (extrusion) that is heated and deposited to create the three dimensional shape. TA-DA!
This technique has been used in industry for a long time but NOW it has arrived in the maker market. That means we all get to 3D print through sending out to have our models printed…. Or by having a 3d Desktop printer at home/office.
That is the idea behind MakerBot Industries.
They are so invested in you having a 3D desk top printer that they just opened a store on Mulberry Street, NYC where you can buy the Replicator 2 and learn all about it. And the Grand Opening was the 20th of November!
GE – General Electric – “Your Imagination at Work” is presenting Garages – a traveling exhibit where you can learn and try 3D Printing, laser cutting and ejection molding. You must go visit if it comes to a town near you.
NEED A UNIQUE HOLIDAY GIFT? You can take a look at some 3D Laser gifts by clicking HERE.
There is so much more about 3D Printing - and you can read about it in my next post!
Projection has been around for a while, and as the tools, equipment, software, ideas and practitioners have evolved so has the art form…. Now 3D Video Projection Mapping has become more and more in the cultural fabric, a must have technique in every event marketers tool kit.
Content, Content, Content as video projection mapping uses yes, video content- the first step is defining the messaging of your constituency. Mapping can be full on light shows or more simple applications. 3D Projection Mapping as an idea applies to breaking up surfaces and focusing on different areas manipulating the video, live or pre-planned. Most impressionable is projection on a 3D set of some sort – out of doors, buildings have become likely surfaces. Check out Ralph Lauren’s 4D (already 2 years old!) and check the interview right here on VDA Discoveries with Travis Threlkel from Obscura Digital and ask me about your mapping questions as I am glad to talk about Projection Mapping! #ILOVEPROJECTIONMAPPING
Speaking of content, the LED screens and LCD screens are everywhere! The price gets lower, resolution gets better and there is more of it everywhere! Think Signage on buildings as in Times Square right through to lots and lots store windows and lobbies right now. CONTENT is once again a vital part of this equation.
LED lighting is constantly changing and a huge movement in our society through both theatrical lighting and architectural lighting. LDI a production and lighting technology show continues to have LED technology featured as the LED keeps developing.
And I am intrigued but this Light Sculpture in Madison Square Park. It is like two balls, one inside another created from Fluorescent tube structures. When it goes on, it turns out, those tubes are all controllable LED’s and this Giant Sculpture does an illuminated dance, day and night right here in NYC! There are even great benches that you can lay down on and see what is going on.
It is part of Madison Square Park’s Mad Sq Art 2012 and this work Buckyball is by artist Leo Villareal.
I have got to tell you that I have more to say as I have not yet addressed Technology, Mobile, Apps, Data, Marketing, Social Media, etc. So it seems, WE have A LOT to continue to talk about!
Talk to you soon!