1. VDA Productions Masterminds Pop-Up Retail Component for Viridian’s “PowerUP!” 2012 Annual Convention

    Agency Capitalizes on Latest Trend, Translates to Huge Success for Client Event

    VDA Productions announces the success of its latest pop-up retail design concept that debuted at Viridian Energy's PowerUP! 2012 Annual Convention.

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    1. These pop-up retail initiatives are all the rage; quickly drawing in captivated crowds and then disappearing or morphing into something else, adding to retail the fresh feel, exclusivity and surprise that galleries, nightclubs, theatres and Cirque du Soleil-adepts have been using for years.
    2. Working with VDA made the Viridian team realize that they (VDA) are extremely knowledgeable about fast retail.
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