1. BizBash L.A. IdeaFest: Cheryl Cecchetto's 10 Tips for Event Pros

    BizBash L.A. IdeaFest: Cheryl Cecchetto's 10 Tips for Event Pros

    The BizBash Los Angeles IdeaFest expo and awards opened Wednesday at the Los Angeles Convention Center with a keynote presentation from Sequoia Productions’ Cheryl Cecchetto. With a limited speaking window, she moved swiftly through densely informative remarks, drawing big applause from an engaged crowd. The industry veteran shared stories from her 25 years of experience producing high-profile events like the Governors Balls for the Academy Awards and Emmys. She described the funniest moment in her career history: At the 2002 Oscars Governors Ball, the first at the Hollywood & Highland Center, the koi fish in the tabletop centerpieces started to jump ...

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