1. The weather outside may be frightful, but the climate-controlled conference center is so delightful...

    A Resource For Event News & Insight (Feb 16 2011)

    1. The weather outside may be frightful, but the climate-controlled conference center is so delightful...

      ...And since we've no place to go...Wait, you have places to go! As winter in Boston lingers on, it’s hard to think of warmer temperatures and less outerwear, but it’s never too early to start thinking about your spring trade show booth design! 

      Let's get our teams together! Let VDA Productions work with you and your marketing team to create an integrated marketing solution that quickly and effectively delivers your corporate message and communicates your brand, while enabling you to send a compelling message on the exhibit floor. Additionally, your booth will support the development of connections through the right channels by attracting the right audiences at the right time.

      As the economy slowly resurfaces, think about sitting down with your Sales & Marketing teams to assess your current booth display – chances are, it’s time for an upgrade!  Have a design or ideas in mind?  No problem – we’ll work with you to fabricate your vision and assess material choices to ensure cost effectiveness. Our custom specialty tradeshow booths, whatever the size, capitalize on today’s emerging trends, uniting all of the pieces to create arresting and unforgettable experiences that attract high potential prospects—and keep them engaged.

      So what are the next steps? 

      1. Have a game-plan – understand the use of your booth and who you’re  targeting.

      2. Do you plan to re-use this display at multiple trade shows?  Assess the future conferences you plan to attend and outline how to best maximize your marketing dollars.

      3. Know your venues!  Get a basic understanding of the trade show floor plans so you can assess the flow of attendees and booth size potential.

      4. Call VDA!  Whatever questions you have – we have answers!  Let us work with you!

      I hope this list of steps helps. If you have any questions or would like to have a conversation about this post, please do not hesitate to give me a call! I would welcome the opportunity to speak with you. I can be reached at 617-628-1200 or via email susan@vdaproductions.com

      Talk to you soon!

      Susie

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