1. VDA Productions and HB Agency Complete Fully Integrated Trade Show in Las Vegas for 14,000+ Attendees

    VDA Productions and HB Agency Complete Fully Integrated Trade Show in Las Vegas for 14,000+ Attendees

    Social Media Designed Into the Fabric of the Event

    PR Newswire

    BOSTONJune 21, 2012 /PRNewswire/ -- VDA Productions, the premier provider of 3D marketing experiences and design solutions that bring brands to life for Corporate MeetingsTradeshowsThemed EventsExhibits and Themed Retail Environments partnered with HB Agency, an integrated marketing communication firm for the high technology, medical technology, and clean-tech/energy sectors, to complete a 14,000+ attendee event at the Venetian, Las Vegas. An immersive social media program designed to successfully integrate businesses and online communities into their exhibition marketing campaign marked a new ...

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    1. Trade shows are excellent opportunities to integrate social media tactics and tools so that companies can build client relationships based on shared platforms such as Twitter, Facebook, and utilizing app's like Bump.
    2. There are so many touch points for both the sponsoring companies and the attendees at an event of this scale. Building relationships and connecting attendees with the brand are paramount.
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