1. Best-in-Class Strategies to Overcome the Disconnected Customer Experience

    Best-in-Class Strategies to Overcome the Disconnected Customer Experience
    According to the January 2012 Omni-Channel Retail Experience report, leading retail and consumer markets organizations are making the move to align the brand, align their product offerings, and align their marketing messages to achieve a uniform customer experience across all channels. While these organizations are focused on how to align the experience across channels, there is still a significant gap facing consumers. This gap goes beyond the alignment and integration of business processes and technologies; it comes down to a fundamental disconnect on the part of organizations to fully understand the importance of a connected experience. Between February and March ...
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