1. Brands Without Borders

    Brands Without Borders
    Lenovo and Wells Fargo take a walk on the wild side at some of the industry’s biggest trade shows Sandra O’Loughlin
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    1. At CES 2012, we creatively used our Lenovo DO Devils as human taxi-toppers to capitalize on the Las Vegas Convention Center's lengthy traffic lines and break through the sensory overload in a crowded city that's seen it all.
    2. It would have been easy for us to show a picture of a house or a stage coach, but that is always out there. It is a sameness or a norm.
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