1. The Power of Seduction

    Bombay, BlackBerry and Grey Goose know how to court trendsetters. Do you? Kenneth Briodagh
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    1. Experiential programming allows us to connect with consumers in a truly meaningful way.
    2. The real point is that gin is a difficult category and what this content allows us to do is help the bartenders show their consumers—and ours—the flexibility and availability of the brand.
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