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Event professionals from American Express, Refinery29, 196, Goop, First, and BRC Imagination Arts shared tips on a variety of industry topics...
Telling the truth is vital. Knowing your brand and what you stand for is the first step.
In this high-tech digital world, it's a breath of fresh air to step away and get into the simplicity of life.
Your chain of command could be multiple lines. Tell everyone who's involved with the program.
We have this amazing online presence and we use events to bring them offline for consumers.
I'm not a big believer in photo booths. Organically, people will create these moments.