1. Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

    Six Top Event Marketers Sound Off on Where They See B-to-B Events Headed

    Event Marketer recently surveyed some of the industry’s top b-to-b marketing professionals to find out where they think the industry is headed, and how they plan to meet the demands of an ever-evolving attendee base. The marketers you’re about to hear from are literally transforming the landscape of b-to-b events. Their creativity and know-how is responsible for some of the best conferences, trade show exhibits and industry gatherings around the globe.

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  2. Quotes

    1. Attendees will always want and expect more.
    2. Events are going to become a lot more targeted and data-driven by their audience.
    3. Experiences can be differentiators.
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