1. 5 Unique Audience Segments For Hyper-Targeted Event Marketing

    5 Unique Audience Segments For Hyper-Targeted Event Marketing

    This is a sponsored post written by Natasha Morgan, Vice President of Marketing with Umbel. Audience segmentation is essential to any event marketer, but those segments should go beyond demographics like age and gender. Attendees are telling us more and more about themselves—are we listening closely enough? Audience data has been allowing marketers to personalize […]

    The post 5 Unique Audience Segments For Hyper-Targeted Event Marketing by Umbel appeared first on http://www.EventManagerBlog.com

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