1. Meeting Planners Are Struggling With the Fast Evolution of Event Technology

    Meeting Planners Are Struggling With the Fast Evolution of Event Technology

    Post- event , 65 percent of planners say that they're using technology to measure the overall return on investment (ROI), but at the same time, how they analyze and use that data to inform future event programming and design remains a challenge. In the ...

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    1. In the media and event space, technology was for so long an efficiency play, in terms of it's just a better way to do business when you can capture some data automatically.
    2. If the device understands that you're talking to me and we're sharing information, and it looks at what is important to me and what's important to you, it can begin to build a profile of who you might be interested in talking to.
    3. Tie that into the mobile app where event managers can now feed you information that might be important to you based on where you are.
    4. There's no doubt that the increased volume in the RFPs is putting pressure on hotels to respond.
    5. It's really about bubbling up that data in a way that can be used and leveraged by organizations more intelligently.
    6. So, for a hotel rep now, you'll compare what your turnaround time is versus your competitors, whether you're adding in the right information around alternative dates, whether you're able to shift business.
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