1. Three Lessons in Launch Events from Perrier’s Flavorful Pop-Up

    Three Lessons in Launch Events from Perrier’s Flavorful Pop-Up

    Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new ones—strawberry and watermelon—brought in more than 5,600 guests over five days and garnered more than 2,100 original Instagram posts and shares of its #PerrierFlavors hashtag. The brand sampled the full range of its flavors on their own and in ...

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    1. We wanted to make sure consumers had an opportunity to get a sense of who the brand is, try the exciting new flavors and then have a moment, have fun. Perrier is a really fun brand, and we wanted to bring all these things to life for them.
    2. People saw it on social media and came into the pop-up just to get into the ball pit. It was a highlight of the week, for sure.
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