1. Architecture's increasing role in branding and advertising - Curbed

    Architecture's increasing role in branding and advertising - Curbed

    As one of the lead architects working at Eight Inc., a multidisciplinary experiential design studio, he focuses on creating branded environments, new retail spaces, and new experiences for companies and organizations such as Shimano, a bicycle maker ...

    Read Full Article
  1. Categories

  2. Quotes

    1. It's more about traditional architects realizing it's not enough to design something that's visibly compelling.
    2. It's about the through line, where the architectural profession overlaps with digital design.
    3. Architecture school is pretty divorced from the real world.
    4. How do we use this as a tool so we don't have Times Square everywhere?