1. The High Tech Product Launch

    The High Tech Product Launch
    Here are four guidelines for deciding which platforms will work best for your organization's products and customers.
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    1. People are adopting technology in much more intimate ways now.
    2. Digital + Exhibiting Marketing Insights 2010
    3. Blogs give marketers the opportunity to create a brand voice and personality online as well as a platform for third-party testimonials.
    4. It's important to create a continuum of communication points that drive marketing messages at the appropriate time.
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