1. Top Industry Pros Share Their Tips for Better Events - BizBash

    Top Industry Pros Share Their Tips for Better Events - BizBash

    Never launch an event without knowing how you'll define success.” Christian Lachel, the executive creative director of BRC Imagination Arts, also stressed the importance of planning out the story you're trying to tell for your brand or organization ...

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    1. Not only must our events be entertaining, but they have to be a place where business gets done.
    2. The audience will tell you if you got it right.
    3. Partnering with Variety means brands participate beyond just the on-site event.
    4. Our life [as event planners] has so much positive energy and so many beautiful locations and so many people to make happy and so many new trends to develop. My bucket list is unlimited.
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